Simplified web analytics and marketing attribution platform that required no coding or technical implementation, enabling marketers to track conversions and optimize campaigns through automatic event tracking and intuitive dashboards.
Last updated Feb 8, 2026
Mid-tier web analytics platform focused on simplicity and ease of use for marketers
Oribi was a web analytics and marketing attribution platform founded in 2014 that aimed to simplify digital marketing analytics for businesses. The company positioned itself as a user-friendly alternative to Google Analytics, offering automatic event tracking, conversion optimization tools, and marketing attribution capabilities without requiring technical implementation. Oribi focused on helping marketers understand their customer journey and optimize their marketing spend through intuitive dashboards and actionable insights. In August 2022, Oribi was acquired by LinkedIn and subsequently shut down its standalone product. The acquisition was part of LinkedIn's strategy to enhance its marketing solutions and conversion tracking capabilities. Prior to the acquisition, Oribi had raised significant venture funding and served thousands of customers, primarily in the SMB and mid-market segments. The company was known for its no-code approach to analytics and its focus on making data accessible to non-technical marketing teams.
No-code solution that automatically tracked user interactions and events on websites without manual tagging
Multi-touch attribution modeling to understand which marketing channels and campaigns drove conversions
Visual funnel analysis to identify drop-off points and optimize conversion paths
Intuitive dashboard providing real-time insights into website performance and user behavior