LinkedIn Ads

The dominant B2B digital advertising platform globally, with unrivaled professional audience targeting capabilities and the largest professional network at scale

LinkedIn Ads is a professional social advertising platform that enables B2B marketers to reach decision-makers using real career data — including job title, company, seniority, and industry — rather than interest-based proxies.¹ The platform offers more than 12 ad formats served across the LinkedIn feed and broader network, including single image ads, carousel ads, video ads (which LinkedIn reports as one of its fastest-growing formats), and document ads, with options to attach lead generation forms directly to video units.¹ Ad inventory is allocated through an auction system in which competing ads are evaluated to maximize value for both the member and the advertiser, with LinkedIn setting bids to spend budgets efficiently toward campaign objectives.¹ Advertisers can build campaigns either through Accelerate, an AI-guided mode that automates targeting, creative, bidding, and placement decisions, or through Classic, a manual builder that allows full control over audience attributes, placements, bidding, and scheduling.¹ LinkedIn reports its audience now tops 1.3 billion members, giving advertisers scale for reaching professional audiences.¹ Source 1: hootsuite.com — LinkedIn ads guide: Campaign types, ad specs, and expert ...