Marketing Cloud Intelligence
Marketing Analyticssalesforce.com
Marketing Analytics / Marketing Intelligence · part of Salesforce Marketing Cloud
Parent: Salesforce Marketing CloudConnections: 10
Last updated May 10, 2026 by the ATDb Editorial Team · Connections updated May 14, 2026
At a glance
Salesforce's marketing analytics and AI platform — formerly Datorama. Renamed in 2021 as Salesforce integrated Datorama into Marketing Cloud. Unifies marketing data from advertising, social, search, web analytics, and CRM into a single intelligence layer with AI-powered insights and dashboards.
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