Datorama

Formerly a leading independent marketing intelligence platform; now integrated into Salesforce Marketing Cloud as Marketing Cloud Intelligence, serving enterprise marketers needing cross-channel data unification.

Datorama was a cloud-based marketing intelligence and analytics platform founded in 2012 that helped marketers consolidate, analyze, and visualize data from multiple marketing channels and sources. The company built a solution addressing the challenge of fragmented marketing data by connecting to hundreds of data sources, including advertising platforms, social media, CRM systems, and analytics tools. The platform used AI-powered insights to help marketing teams optimize campaigns and demonstrate ROI. Salesforce acquired Datorama in July 2018 for a reported $850 million, integrating it into the Salesforce Marketing Cloud suite. In April 2022, as part of the Summer '22 release, Datorama was rebranded as Salesforce Marketing Cloud Intelligence, at which point the Datorama name was retired. The product continues to operate under the Salesforce Marketing Cloud Intelligence name within the Salesforce portfolio, serving enterprise marketers who need to unify and analyze data across their marketing ecosystems.