Datorama

Leading marketing intelligence platform within the Salesforce ecosystem, serving enterprise marketers

Datorama is a cloud-based marketing intelligence and analytics platform that helps marketers consolidate, analyze, and visualize data from multiple marketing channels and sources. Founded in 2012, the company built a solution that addresses the challenge of fragmented marketing data by connecting to hundreds of data sources including advertising platforms, social media, CRM systems, and analytics tools. The platform uses AI-powered insights to help marketing teams optimize their campaigns and demonstrate ROI. Salesforce acquired Datorama in July 2018 for a reported $850 million, integrating it into the Salesforce Marketing Cloud suite. Today, Datorama operated as a key component (now branded as Salesforce Marketing Cloud Intelligence since the April 2022 rebrand) of Salesforce's marketing analytics offerings, serving enterprise marketers who need to unify and analyze data across their entire marketing ecosystem. The platform was rebranded to Salesforce Marketing Cloud Intelligence in April 2022 (Summer 22 release) and continues to operate under that name within the Salesforce portfolio, maintaining its brand identity while benefiting from Salesforce's enterprise infrastructure and customer base.