Datorama

Datorama is a leading marketing intelligence and analytics platform that was acquired by Salesforce in 2018. The platform specializes in unifying disparate marketing data sources into a single, cohesive view, enabling marketers to measure performance, optimize campaigns, and derive actionable insights across all channels. Datorama serves as a critical component of Salesforce's Marketing Cloud ecosystem, providing enterprise-level data integration and visualization capabilities. As a Salesforce company, Datorama has been integrated into the broader Marketing Cloud Intelligence offering, helping organizations overcome the challenge of fragmented marketing data. The platform connects to hundreds of data sources including advertising platforms, social media channels, web analytics tools, CRM systems, and offline data sources. By automating data collection, harmonization, and visualization, Datorama enables marketing teams to move from data collection to strategic decision-making more efficiently, supporting data-driven marketing strategies for global enterprises across various industries.