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Brief
Datorama was rebranded to Marketing Cloud Intelligence (Apr 2022)— see Salesforce for current status.
Datorama

Datorama

Marketing Intelligence & Analyticssalesforce.com

Unifies marketing data from disparate sources into a single platform, enabling marketers to derive actionable insights, optimize spend, and measure campaign performance across all channels.

Latest · How to turn the insights you already have into better commercial outcomes· Mar 30

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2012
HQ
Tel Aviv, New York, Israel
Connections
40

At a glance

Employees
201-500
Funding
$51M
Revenue
$50M-$100M
Stock
NYSE:CRM
28integrations10competitors
Data & AnalyticsMarketing Analytics

About

Rebranded as Salesforce Marketing Cloud Intelligence in April 2022, formerly a leading independent marketing intelligence platform before its 2018 acquisition by Salesforce.

Datorama was a cloud-based marketing intelligence and analytics platform founded in 2012 that helped marketers consolidate, analyze, and visualize data from multiple marketing channels and sources. The company built a solution addressing the challenge of fragmented marketing data by connecting to hundreds of data sources, including advertising platforms, social media, CRM systems, and analytics tools. The platform used AI-powered insights to help marketing teams optimize campaigns and demonstrate ROI. Salesforce acquired Datorama in July 2018 for a reported $850 million, integrating it into the Salesforce Marketing Cloud suite. In April 2022, as part of the Summer '22 release, Datorama was rebranded as Salesforce Marketing Cloud Intelligence, at which point the Datorama name was retired. The product continues to operate under the Salesforce Marketing Cloud Intelligence name within the Salesforce portfolio, serving enterprise marketers who need to unify and analyze data across their marketing ecosystems.

Business model

SaaS

Target market

Enterprise

What they offer

  • Salesforce Marketing Cloud Intelligence (formerly Datorama)

    A unified marketing intelligence platform that aggregates data from hundreds of marketing sources, providing dashboards, AI-driven insights, and cross-channel performance reporting.

  • TotalConnect

    Datorama's proprietary data integration engine that automatically maps and harmonizes data from diverse marketing platforms and APIs.

  • AI-Powered Insights (Einstein)

    Leverages Salesforce Einstein AI to surface anomalies, trends, and optimization recommendations from unified marketing data.

  • Marketing Data Model

    A standardized, extensible data model designed to normalize marketing KPIs and dimensions across channels and platforms.

Key features

Cross-channel marketing data unificationAutomated data ingestion from 200+ connectorsCustomizable dashboards and visualizationsAI-driven anomaly detection and insightsHarmonized marketing data modelReal-time campaign performance reportingAPI-based custom data integrationsCollaboration and sharing tools for marketing teams

Use cases

Unified marketing performance reporting across paid, owned, and earned channelsCross-channel media spend optimizationAgency client reporting and analyticsMarketing ROI and attribution analysisExecutive-level marketing dashboardsData harmonization across disparate marketing platforms

Customer segments

Enterprise marketing teamsMedia and advertising agenciesRetail and e-commerce brandsFinancial services marketersTechnology companiesConsumer packaged goods (CPG) brands

Tech & specs

Technology stack

Cloud-based SaaS architectureSalesforce Einstein AI/MLREST APIPythonBig data processingSalesforce platform infrastructure

Security & compliance

SOC 2GDPRCCPAISO 27001Salesforce Trust platform standards

Deployment

Cloud

API

Yes

Explore further

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