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Brief
Datorama was rebranded to Marketing Cloud Intelligence (Apr 2022)— see Salesforce for current status.
Datorama

Datorama

Marketing Analytics & Intelligencesalesforce.com

Datorama was a data analytics tool built with digital marketers and marketing agencies in mind, acquired by Salesforce in 2018 and now operating as Marketing Cloud Intelligence.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2012
HQ
Tel Aviv, New York, Israel
Connections
40

AI-drafted from public sources14 sources cited

At a glance

Employees
201-500
Funding
$51M
Revenue
$50M-$100M
Stock
NYSE:CRM
28integrations10competitors
Data & AnalyticsMarketing Analytics

About

Formerly a leading independent marketing intelligence platform; now integrated into Salesforce Marketing Cloud as Marketing Cloud Intelligence, serving enterprise marketers needing cross-channel data unification.

Datorama was a data analytics tool built with digital marketers and marketing agencies in mind, acquired by Salesforce in 2018 and now operating as Marketing Cloud Intelligence. The platform was designed to store and visualize marketing data from multiple sources, enabling teams to track marketing spend, campaign results, and trends, pull data from disparate systems, tie campaign metrics to KPIs, and present results through branded dashboards. Datorama's library of marketing APIs covered key advertising and marketing data sources including social media, email, Google Analytics, and CRM platforms. As Salesforce's analytics platform for marketers, it ingested and harmonized data from hundreds of sources, applied data models and taxonomy for consistent KPI comparisons, and delivered dashboards, alerts, and AI-driven insights. After being acquired and rebranded as Marketing Cloud Intelligence, the platform gained the ability to ingest data from over 170 connectors, spanning major advertising, CRM, and database platforms. Source 1: funnel.io — What is Datorama? Source 2: folio3.com — What Is Datorama Salesforce Marketing Cloud (Complete ... Source 3: pedowitzgroup.com — What is Datorama (Marketing Cloud Intelligence)?

Business model

SaaS

Target market

Enterprise

What they offer

  • Marketing Data Unification

    Connected to hundreds of data sources including ad platforms, social media, CRM, and analytics tools to create a single source of marketing truth.

  • AI-Powered Insights (TotalConnect AI)

    Machine learning-driven anomaly detection, forecasting, and optimization recommendations for marketing campaigns.

  • Customizable Dashboards

    Drag-and-drop dashboard builder allowing marketers to create tailored visualizations and reports across all data sources.

  • Automated Data Harmonization

    Automated mapping and normalization of disparate data schemas from multiple marketing platforms into a unified data model.

  • Cross-Channel Reporting

    Unified reporting across paid media, social, email, web analytics, and CRM data for holistic campaign performance views.

Key features

Connections to 700+ data sources and APIsAI-powered anomaly detection and forecastingCustomizable marketing dashboards and visualizationsAutomated data harmonization and schema mappingCross-channel attribution and ROI measurementReal-time data ingestion and processingCollaborative workspace for marketing teamsPre-built connectors for major ad platforms

Use cases

Unifying paid media performance data across Google, Facebook, and programmatic platformsCross-channel marketing ROI measurement and attributionExecutive-level marketing performance dashboards and reportingCampaign optimization using AI-powered anomaly detectionAgency reporting consolidation for multi-client managementMarketing budget allocation and spend analysis

Customer segments

Enterprise brand marketersMedia and advertising agenciesRetail and e-commerce companiesFinancial services firmsTechnology companies with large marketing operations

Tech & specs

Technology stack

Cloud-based SaaS architectureMachine learning and AI (TotalConnect AI)RESTful APIsData connectors and ETL pipelinesSalesforce platform integration

Security & compliance

SOC 2GDPRCCPAISO 27001

Deployment

Cloud

API

Yes

Explore further

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