Supermetrics

Market leader in self-serve marketing data pipelines, particularly dominant in spreadsheet and BI tool connectors for marketing teams

Supermetrics is a Finnish data integration company that has become essential infrastructure for marketing analytics teams worldwide. Founded in 2013 by Mikael Thuneberg, the platform enables marketers and data analysts to automatically pull data from over 100 marketing and advertising sources — including Google Ads, Meta Ads, LinkedIn, TikTok, and Salesforce — into destinations such as Google Sheets, Looker Studio, Excel, BigQuery, Snowflake, and other BI tools. This eliminates the manual, error-prone process of exporting and consolidating marketing data across platforms. The company serves a broad spectrum of customers ranging from individual digital marketers to large enterprise marketing teams and agencies. Its product suite spans self-service connectors for spreadsheets and dashboards, as well as enterprise-grade data pipeline solutions for cloud data warehouses. Supermetrics has positioned itself as a no-code/low-code solution that democratizes access to marketing data without requiring deep engineering resources, making it particularly popular among performance marketers and marketing operations professionals. Supermetrics holds a strong market position as one of the most widely adopted marketing data connectors globally, with hundreds of thousands of users and thousands of paying customers. The company has raised significant venture funding and continues to expand its connector library, destination support, and enterprise capabilities. It competes in the growing marketing data integration space alongside tools like Funnel.io, Fivetran (for marketing connectors), and Windsor.ai, but maintains a strong brand presence and ecosystem depth particularly within the Google Workspace and Microsoft 365 environments.