Supermetrics

Supermetrics is a leading data integration and analytics platform that serves as a critical infrastructure provider in the AdTech and MarTech ecosystem. The company specializes in enabling marketers, advertisers, and data analysts to consolidate marketing data from multiple sources into centralized analytics platforms and data warehouses. Through its flagship data pipeline solution, Supermetrics connects over 100 marketing platforms, advertising networks, and social media channels to popular analytics tools, business intelligence platforms, and data storage solutions, streamlining the extract, transform, and load (ETL) process for marketing data. The company has established itself as an essential tool for advertising agencies, media buyers, and in-house marketing teams seeking to optimize campaign performance through data-driven decision-making. Supermetrics serves a diverse customer base ranging from small and medium-sized enterprises to large multinational corporations, providing them with the infrastructure needed to break down data silos and create comprehensive marketing analytics workflows. The company has pursued strategic growth through both product development and acquisitions, including the purchase of data visualization platform Reportei, while forging partnerships with major marketing and analytics platforms to expand its capabilities and market reach. Supermetrics' solutions address a fundamental challenge in modern digital marketing: the fragmentation of data across multiple platforms and the complexity of manual reporting processes. By automating data collection and transformation, the company enables its users to focus on analysis and strategy rather than data wrangling, making it a valuable partner for organizations looking to scale their marketing operations and improve ROI measurement across channels.