Marketing Cloud Intelligence
San Francisco, California, United States · Founded 2012
1001-5000 employees · CRM
Sourced & current · updated Jul 20, 2026Website
Salesforce's marketing analytics and AI platform — formerly Datorama. Renamed in 2021 as Salesforce integrated Datorama into Marketing Cloud. Unifies marketing data from advertising, social, search, web analytics, and CRM into a single intelligence layer with AI-powered insights and dashboards.
Where they sit
Stack tier: Ecosystem Services (A)
Data & AnalyticsMarketing Analytics
Enterprise marketing analytics platform embedded within Salesforce Marketing Cloud, leveraging Salesforce's dominant CRM ecosystem for distribution
Ownership
Parent: Salesforce Marketing Cloud