Northbeam

Leading attribution platform for DTC and e-commerce brands in the post-iOS 14 era

Northbeam is a marketing intelligence and attribution platform specifically built for e-commerce and direct-to-consumer (DTC) brands. Founded in 2020, the company provides advanced multi-touch attribution (MTA) modeling powered by machine learning to help brands understand the true impact of their marketing efforts across all channels, including paid social, paid search, email, and organic channels. The platform emerged as a response to the limitations of traditional attribution methods, particularly following iOS 14.5 privacy changes that disrupted pixel-based tracking. Northbeam differentiates itself through its proprietary machine learning models that combine first-party data with behavioral modeling to provide more accurate attribution than traditional last-click or platform-reported metrics. The company serves mid-market to enterprise e-commerce brands, helping them optimize marketing spend, improve ROAS (return on ad spend), and make data-driven decisions about channel allocation. Northbeam has gained significant traction in the DTC space and is considered a leading solution for brands seeking to navigate the post-iOS 14 attribution landscape.