RedTrack
RedTrack provides performance marketers with a unified, privacy-compliant ad tracking and attribution platform that delivers real-time insights across all channels, enabling smarter campaign optimization and higher ROI.
Last updated May 16, 2026 by ATDb automated enrichment · Connections updated May 18, 2026
- Industry
- Ad Tracking & Attribution
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 11-50
- Revenue Range
- $1M - $5M annually
- API Available
- Yes
A well-regarded mid-market ad tracking platform popular among performance marketers and affiliate marketers, competing in the performance marketing analytics niche.
RedTrack is a comprehensive ad tracking and attribution platform designed for performance marketers, media buyers, affiliate marketers, and advertising agencies. Founded in 2018, the company provides tools for conversion tracking, multi-touch attribution, fraud detection, and campaign optimization across a wide range of digital advertising channels including paid search, social media, display, and affiliate networks. The platform enables users to consolidate data from multiple ad sources into a single dashboard, offering granular insights that drive smarter budget allocation and campaign decisions. RedTrack differentiates itself through its cookieless tracking capabilities, server-to-server (S2S) postback tracking, and first-party data solutions that address the industry's growing privacy challenges. The platform supports a wide array of integrations with major ad networks, traffic sources, and affiliate networks, making it a flexible solution for both individual marketers and larger teams. Its automation features, including rule-based optimization and automated reporting, help users scale their campaigns efficiently. Positioned in the performance marketing and affiliate tracking segment of AdTech, RedTrack competes with tools like Voluum, Binom, and ClickMagick. The company serves a global customer base ranging from individual media buyers and affiliate marketers to mid-sized agencies and e-commerce brands. RedTrack has built a reputation for reliability, speed, and a user-friendly interface, making it a popular choice among performance marketing professionals seeking a scalable, privacy-compliant tracking solution.
Ad Tracker
Core campaign tracking solution with real-time reporting across multiple traffic sources and ad networks.
Conversion Tracking
Tracks conversions via pixel, server-to-server postback, or API integrations for accurate attribution.
Multi-Touch Attribution
Supports multiple attribution models including first-click, last-click, linear, and custom models.
Fraud Detection
Built-in tools to identify and filter fraudulent clicks and bot traffic to protect ad spend.
Automation Rules
Rule-based automation to pause underperforming campaigns, adjust bids, or trigger alerts based on performance thresholds.
Partner Portal
Dedicated portal for managing affiliate and partner relationships with custom reporting and access controls.
Cookieless Tracking
First-party and server-side tracking solutions designed for a privacy-first, cookieless advertising environment.
Custom Reporting & Dashboards
Flexible reporting tools with customizable dashboards, filters, and data export capabilities.