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RedTrack

RedTrack

Ad Tracking and Attributionredtrack.io

RedTrack is a performance marketing analytics company that provides ad tracking and automation solutions for advertisers across digital channels.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2018
HQ
Limassol, Cyprus
Connections
30

AI-drafted from public sources4 sources cited

At a glance

Employees
11-50
Revenue
$1M-$10M
17integrations13competitors
Attribution & AnalyticsAd Fraud PreventionPerformance Marketing

About

A competitive mid-market ad tracking platform popular among performance marketers and media buyers, known for its affordability and feature depth relative to enterprise alternatives.

RedTrack is a performance marketing analytics company that provides ad tracking and automation solutions for advertisers across digital channels. The platform consolidates data from more than 200 ad networks — including Meta, Google, and TikTok — into unified reporting, using server-side tracking to bypass browser-level privacy restrictions that undermine traditional pixel-based measurement. The company closed a $3.2 million Series A round in October 2024 led by LeadVentures, with proceeds directed toward expanding its cookieless tracking technology as browser privacy restrictions continue to tighten. Source 1: preqin.com — RedTrack Technologies Ltd. Asset Profile Source 2: checkthat.ai — RedTrack: Details, Reviews, Pricing, & Features

Business model

SaaS

Target market

SMB and Mid-Market

What they offer

  • Ad Tracker

    Core campaign tracking tool supporting multiple traffic sources and ad channels with real-time click and conversion data.

  • Attribution Engine

    Multi-touch attribution with customizable models including first-click, last-click, linear, and data-driven attribution.

  • Fraud Detection

    Built-in invalid traffic detection and filtering to protect ad budgets from bot traffic and fraudulent clicks.

  • Server-Side Tracking

    Cookieless, server-to-server tracking solution for accurate conversion measurement in a privacy-first environment.

  • Reporting & Analytics

    Granular, customizable reporting dashboards with drill-down capabilities across campaigns, channels, and creatives.

  • Affiliate Tracking

    Dedicated tools for managing and tracking affiliate and partner marketing programs.

  • Automation Rules

    Rule-based automation to pause, scale, or adjust campaigns based on performance thresholds.

Key features

Real-time click and conversion trackingMulti-touch attribution modelingServer-side (S2S) and client-side trackingFraud and bot traffic detectionCross-channel campaign analyticsCustomizable reporting dashboardsAutomation rules for campaign optimizationAffiliate and partner trackingAPI access for custom integrationsGDPR-compliant data handling

Use cases

Performance marketing campaign tracking and optimizationAffiliate program management and attributionE-commerce paid media ROI measurementMedia buying across multiple ad networksCross-channel attribution for digital agenciesFraud prevention and invalid traffic filteringA/B testing of landing pages and creatives

Customer segments

Performance marketers and media buyersAffiliate marketersDigital marketing agenciesE-commerce brandsDirect-to-consumer advertisersAffiliate networks

Tech & specs

Technology stack

Cloud infrastructure (AWS)Server-side tracking (S2S postbacks)RESTful APIJavaScript tracking pixelsReal-time data processing

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

3 views
On the AtlasAttribution & AnalyticsOn the Mapby country + regionOn the GraphNetwork around RedTrack