Tinuiti

One of the largest independent performance marketing agencies in the US, with elite partner status across Google, Meta, and Amazon

Tinuiti is one of the largest independent performance marketing agencies in the United States, managing over $4 billion in digital media annually for hundreds of leading brands. Founded as Elite SEM in 2004, the company rebranded to Tinuiti in 2019 to reflect its expanded capabilities beyond search engine marketing. The agency serves clients across paid search, paid social, Amazon and marketplace advertising, streaming TV (CTV/OTT), SEO, email marketing, and commerce media, leveraging its proprietary technology platform Bliss Point to optimize media investments. Tinuiti occupies a distinctive position in the AdTech and agency ecosystem as a full-funnel, data-driven independent agency — large enough to command premium partnerships with Google, Meta, Amazon, and other major platforms, yet agile enough to provide personalized service. The company holds elite partner status with Google, Meta, and Amazon, giving clients access to beta products and dedicated platform support. Its proprietary measurement and optimization technology differentiates it from traditional media agencies. The agency serves a broad range of industries including retail, DTC brands, consumer packaged goods, financial services, and technology companies. Tinuiti has been recognized consistently as a top workplace and industry leader, appearing on Inc. 5000 lists and winning numerous industry awards. The company is backed by private equity firm New Mountain Capital, which acquired a majority stake in 2021, fueling further growth and acquisitions.