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Susan Vobejda
Chief Revenue Officer at The Trade Desk
Leading revenue strategy and market expansion for an independent DSP during a period of significant growth.
OperatorVentura, California, United States15+ years in industry
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Susan Vobejda is Chief Revenue Officer at The Trade Desk, an independent demand-side platform. In this role, she has driven commercial strategy across emerging channels including connected TV and retail media, while helping position The Trade Desk as a leading alternative to walled garden advertising ecosystems.
Previous Roles
Senior Marketing Leadership
Various digital media companies (prior to 2016)
Expertise
Programmatic AdvertisingConnected TV (CTV) AdvertisingRetail Media NetworksRevenue OperationsDemand-Side Platforms (DSP)Identity ResolutionUID 2.0Global Market Expansion
Notable Achievements
- Served as CRO at The Trade Desk during a period of significant revenue growth and market expansion for the independent DSP
- Helped drive The Trade Desk's commercial strategy across emerging channels including CTV and retail media
- Contributed to The Trade Desk's positioning as a leading alternative to walled garden advertising ecosystems
Speaking Topics
Programmatic Advertising StrategyConnected TV and Streaming AdvertisingPrivacy-First Advertising and Identity SolutionsRetail Media and Commerce MediaRevenue Scaling in AdTech
Connections