Jellyfish

Leading independent performance marketing company and technology platform, operating as a key asset within the Brandtech Group

Jellyfish is a global marketing performance company that blends technology, data science, and strategic consulting to help brands optimize their digital marketing ecosystems. Founded in the UK, the company has grown into a significant player in the performance marketing space, offering services and platforms that span paid media, SEO, analytics, creative, and training. Jellyfish works with major global brands to connect marketing activity to business outcomes through a combination of proprietary technology and expert human guidance. The company operates at the intersection of agency services and technology, providing clients with a unified view of their marketing performance across channels. Jellyfish's platform capabilities include data integration, attribution modeling, and AI-driven optimization, enabling marketers to make more informed investment decisions. Their training division, Jellyfish Training, is one of the largest Google-certified training providers globally, offering digital marketing education to professionals and organizations. In 2022, Jellyfish was acquired by Brandtech Group, a major independent digital marketing group, which significantly expanded its resources and global reach. This acquisition positioned Jellyfish as a core technology and performance marketing pillar within the Brandtech ecosystem. The company competes with both large agency holding companies and specialist performance marketing platforms, differentiating itself through its blend of proprietary technology, data capabilities, and deep platform partnerships with Google, Meta, and Amazon.