New Jellyfish report introduces Generative Engine Marketing as a compass for brands

Brands urgently need to adopt new strategies built around Generative Engine Marketing (GEM) if they are to thrive in an era in which Large Language Models (LLMs) govern how they are discovered, considered and purchased, according to the latest report from leading digital marketing agency Jellyfish – Brands in the AI Era: Generative Engine Marketing. Brand strategy faces […]

Last updated May 5, 2026 by ATDb automated enrichment