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Brief
Wunderman Thompson was rebranded to VML (Jan 2024)— see VML for current status. See the full lineage →
Wunderman Thompson

Wunderman Thompson

Creative & Marketing ServicesAgencywundermanthompson.com

Wunderman Thompson combined creative excellence, data intelligence, and technology to deliver connected, end-to-end marketing and commerce solutions for global enterprise brands.

Last updated Jun 22, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Founded
2018
HQ
New York, New York, United States
Connections
29

At a glance

Employees
10001+
Funding
$0
Revenue
$1B+
12integrations9competitors

About

One of the largest global creative and technology agencies within the WPP network prior to its merger into VML in 2024.

Wunderman Thompson was a global marketing and technology agency formed in 2018 through the merger of J. Walter Thompson (founded 1864) and Wunderman (founded 1958), both subsidiaries of WPP. The agency combined creative advertising, data-driven marketing, commerce, and technology capabilities to deliver integrated, end-to-end marketing solutions for some of the world's largest brands. With a presence in over 90 markets and thousands of employees worldwide, Wunderman Thompson positioned itself as a full-service partner capable of bridging brand storytelling with performance marketing and digital transformation. The agency served a broad range of Fortune 500 and global enterprise clients across industries including consumer goods, financial services, healthcare, automotive, and technology. Its offerings spanned brand strategy, creative campaigns, CRM, e-commerce, customer experience design, and proprietary technology platforms. Wunderman Thompson was widely regarded as one of the largest and most influential agencies within the WPP network, competing directly with Publicis Groupe, Omnicom, and Interpublic Group affiliates. In October 2023, WPP announced that Wunderman Thompson would merge with VMLY&R to create VML, effective January 1, 2024. The Wunderman Thompson brand was retired as part of this consolidation. VML, the resulting entity, inherited the combined capabilities, talent, and client relationships of both agencies, becoming one of the largest creative and technology agencies in the world under WPP's portfolio.

Business model

Agency

Target market

Enterprise

What they offer

  • Catalyst

    A commerce and retail media platform helping brands optimize digital shelf performance and e-commerce strategies.

  • Inspire

    A creative intelligence platform leveraging data and AI to inform and accelerate creative development.

  • Memorable

    An AI-powered creative effectiveness tool used to predict and optimize ad performance before launch.

  • CX Practice

    Customer experience design and digital transformation services spanning strategy, UX, and technology implementation.

Key features

Integrated creative and performance marketing capabilitiesData-driven audience targeting and CRMCommerce and e-commerce strategy and executionDigital transformation and technology consultingGlobal scale across 90+ marketsAI and machine learning-powered creative tools

Use cases

Global brand campaign development and executionE-commerce and digital shelf optimizationCustomer relationship management and loyalty programsDigital transformation and technology modernizationData-driven personalization at scaleIntegrated omnichannel marketing strategies

Customer segments

Fortune 500 consumer goods companiesGlobal financial services firmsAutomotive manufacturersHealthcare and pharmaceutical brandsTechnology companiesRetail and e-commerce enterprises

Tech & specs

Technology stack

Salesforce Marketing CloudAdobe Experience CloudSAP Commerce CloudAI and machine learning platformsCloud infrastructure (AWS, Azure, GCP)Proprietary data and analytics platforms

Security & compliance

GDPRCCPAISO 27001

Deployment

CloudHybrid

API

Limited

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