JWT Japan

Legacy full-service creative agency in Japan, part of the WPP network, serving multinational and domestic enterprise clients before rebranding as Wunderman Thompson Japan.

JWT Japan operated as the Japanese subsidiary of J. Walter Thompson (JWT), one of the world's oldest and most storied advertising agency networks, founded in the United States in 1864. Based in Tokyo, JWT Japan served as a key hub for multinational and domestic brands seeking integrated creative, strategic, and marketing communications services tailored to the Japanese market. The agency combined global creative capabilities with deep local market knowledge, offering services spanning brand strategy, advertising, digital marketing, and consumer insights. JWT Japan was part of the WPP Group, the global advertising and communications conglomerate that owned the JWT network. The agency worked with major clients across sectors including automotive, consumer goods, technology, and financial services, leveraging JWT's global network while adapting campaigns for Japanese cultural nuances and consumer behavior. Its position in Tokyo placed it at the center of one of Asia's most sophisticated and competitive advertising markets. In 2018, WPP merged J. Walter Thompson with Wunderman, its data-driven marketing agency, to form Wunderman Thompson globally. As a result, JWT Japan was rebranded as Wunderman Thompson Japan, combining the creative heritage of JWT with Wunderman's data, technology, and performance marketing capabilities. The combined entity continues to operate in Japan under the Wunderman Thompson brand, and subsequently became part of VML following the 2023 merger of Wunderman Thompson and VMLY&R.