JWT Japan

Established multinational agency subsidiary operating in Japan under the WPP Group umbrella, competing with both global network agencies and major domestic Japanese agencies.

JWT Japan is the Japanese subsidiary of J. Walter Thompson (JWT), the storied global advertising agency founded in 1864 and historically one of the largest agency networks in the world. Operating from Tokyo, JWT Japan serves multinational and domestic clients with a full suite of advertising and marketing communications services, including brand strategy, creative development, media planning, digital marketing, and integrated campaign management tailored to the Japanese market. As part of the WPP Group — the world's largest advertising holding company — JWT Japan benefits from access to a vast global network of resources, data, and specialist capabilities while maintaining local expertise critical to navigating Japan's unique consumer culture and media landscape. The agency has historically served major consumer brands across automotive, FMCG, luxury, and technology sectors. It is important to note that the global JWT network was rebranded to Wunderman Thompson in 2018 following a merger with Wunderman, and subsequently rebranded again to VML in 2023 after merging with VMLY&R. The status of the JWT Japan brand specifically may reflect these global transitions, though local market operations may have continued under legacy or updated branding during the transition period.