VML

One of the largest global marketing and communications agencies, operating as a flagship creative and technology agency within WPP's portfolio

VML is one of the world's largest marketing and communications agencies, created in 2023 through the merger of VMLY&R and Wunderman Thompson, both themselves products of earlier WPP consolidations. The agency operates at the intersection of creativity, technology, data, and commerce, offering end-to-end marketing services that span brand strategy, customer experience, digital transformation, and performance marketing. With a workforce of over 30,000 people across more than 60 countries, VML serves many of the world's most recognized brands. VML's capabilities are organized around three core pillars: brand experience, customer experience, and commerce. This integrated model allows the agency to serve clients across the full marketing funnel — from brand building and storytelling to CRM, loyalty, e-commerce, and data-driven personalization. The agency leverages proprietary technology platforms alongside partnerships with major tech ecosystems including Salesforce, Adobe, Google, and Amazon to deliver connected experiences at scale. As part of WPP, the world's largest advertising holding company, VML benefits from significant scale, global reach, and access to shared data and technology resources. The agency competes directly with other global network agencies such as Publicis Sapient, Accenture Song, and Dentsu, positioning itself as a 'connected creative' agency that bridges the gap between traditional advertising and modern digital transformation consulting.