Skip to content
Brief
VML

VML

Marketing & Communications AgencyAgencyvml.com

VML is a global creative and marketing agency formed in October 2023 when WPP merged its two largest agencies, Wunderman Thompson and VMLY&R.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

Founded
2023
HQ
New York, New York, United States
Parent
Connections
56

AI-drafted from public sources12 sources cited

At a glance

Employees
10001+
Revenue
$1B+
11integrations5competitors2corporate family

About

One of the world's largest marketing and communications agency networks, formed from the merger of VMLY&R and Wunderman Thompson under WPP

VML is a global creative and marketing agency formed in October 2023 when WPP merged its two largest agencies, Wunderman Thompson and VMLY&R. The agency unites world-class capabilities in commerce, customer experience, and marketing technology, positioning itself to support clients on brand growth strategy and transformation initiatives powered by data operations, technology platforms, and partnerships with leading technology companies. Its expertise has been recognized by major technology partners — including Adobe, BigCommerce, Microsoft, Salesforce, and Sitecore — and by industry analysts such as Forrester, which has named WPP a leader in Commerce Services, Global Digital Experience Services, Global Marketing Service Providers, and Marketing Measurement and Optimization. VML serves a broad roster of global advertisers and marketers, including Unilever, AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. As the second-largest agency within WPP, VML employs more than 30,000 people across 64 markets, with principal offices in Kansas City, New York, and London. Source 1: wikipedia.org — VML (agency) Source 2: bandt.com.au — WPP Merges Wunderman Thompson With VMLY&R To ... - B&T

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Experience

    Creative strategy, brand identity, and campaign development for global brands

  • Customer Experience (CX)

    End-to-end customer journey design, UX/UI, and digital product development

  • Commerce

    E-commerce strategy, platform implementation, and retail media solutions

  • Data & Analytics

    Audience intelligence, marketing analytics, and performance measurement services

  • Marketing Technology

    MarTech stack consulting, implementation, and optimization across leading platforms

  • Enterprise Transformation

    Consulting and change management services to modernize marketing operations at scale

Key features

Integrated creative and technology capabilities under one agency brandGlobal network spanning 60+ countriesFull-funnel marketing services from brand strategy to commerceData-driven audience insights and personalizationMarTech implementation and platform partnershipsConsulting and enterprise transformation services

Use cases

Global brand campaign development and executionDigital transformation and customer experience redesignE-commerce platform build and optimizationMarketing technology stack implementation and integrationData-driven personalization and CRM strategyRetail media and commerce media activation

Customer segments

Global enterprise brandsConsumer goods and FMCG companiesAutomotive manufacturersHealthcare and pharmaceutical companiesFinancial services firmsTechnology companiesRetail and e-commerce brands

Tech & specs

Technology stack

Salesforce Marketing CloudAdobe Experience CloudSAP Commerce CloudShopify PlusGoogle Marketing PlatformAWSMicrosoft AzureWPP Open (WPP's AI and data platform)

Security & compliance

GDPRCCPAISO 27001

Deployment

CloudHybrid

API

Limited

Corporate history
  1. 2023 · Founded
How it came together
  • 2018·Rebranded → VML↗
  • 2018·Rebranded → VML↗
  • 2018·Rebranded → VML↗
  • 2018·Rebranded → VML↗
  • 2022·Merged → VML↗
  • 2024·Rebranded → VML↗
  • 2024·Rebranded → VML↗
  • 2024·Rebranded → VML↗
See the full lineage →
Connection details
See alternatives to VML See integrations with VML (11)

Explore further

3 views