VML

One of the world's largest marketing and communications agency networks, formed from the merger of VMLY&R and Wunderman Thompson under WPP

VML is a global marketing and communications agency created in 2023 through the merger of VMLY&R and Wunderman Thompson, two major WPP agency brands. The combined entity brings together creative, data, commerce, consulting, and technology capabilities under a single brand, making it one of the largest agency networks in the world with tens of thousands of employees across more than 60 countries. The merger was designed to offer clients a more integrated and comprehensive suite of marketing services, spanning brand experience, customer experience, commerce, and enterprise transformation. VML's service offering is broad and deeply integrated, covering brand strategy, creative development, digital experience design, data and analytics, marketing technology implementation, commerce solutions, and consulting. The agency works with many of the world's leading brands across sectors including consumer goods, automotive, healthcare, financial services, and technology. Its scale and cross-disciplinary capabilities position it as a full-service partner for enterprise clients seeking end-to-end marketing transformation. Within the AdTech and MarTech ecosystem, VML occupies a significant position as both a creative agency and a technology-enabled marketing services provider. It competes with other large holding company networks such as Publicis Groupe's agencies, Omnicom, and Interpublic Group, as well as independent consultancies and specialist digital agencies. As part of WPP, VML benefits from shared technology investments, data partnerships, and global infrastructure, reinforcing its value proposition as a connected, insight-driven agency for enterprise clients.