AI-drafted from public sources12 sources cited
At a glance
- Employees
- 10001+
- Revenue
- $1B+
About
One of the world's largest marketing and communications agency networks, formed from the merger of VMLY&R and Wunderman Thompson under WPP
VML is a global creative and marketing agency formed in October 2023 when WPP merged its two largest agencies, Wunderman Thompson and VMLY&R. The agency unites world-class capabilities in commerce, customer experience, and marketing technology, positioning itself to support clients on brand growth strategy and transformation initiatives powered by data operations, technology platforms, and partnerships with leading technology companies. Its expertise has been recognized by major technology partners — including Adobe, BigCommerce, Microsoft, Salesforce, and Sitecore — and by industry analysts such as Forrester, which has named WPP a leader in Commerce Services, Global Digital Experience Services, Global Marketing Service Providers, and Marketing Measurement and Optimization. VML serves a broad roster of global advertisers and marketers, including Unilever, AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. As the second-largest agency within WPP, VML employs more than 30,000 people across 64 markets, with principal offices in Kansas City, New York, and London. Source 1: wikipedia.org — VML (agency) Source 2: bandt.com.au — WPP Merges Wunderman Thompson With VMLY&R To ... - B&T
Business model
Agency
Target market
Enterprise
What they offer
Brand Experience
Creative strategy, brand identity, and campaign development for global brands
Customer Experience (CX)
End-to-end customer journey design, UX/UI, and digital product development
Commerce
E-commerce strategy, platform implementation, and retail media solutions
Data & Analytics
Audience intelligence, marketing analytics, and performance measurement services
Marketing Technology
MarTech stack consulting, implementation, and optimization across leading platforms
Enterprise Transformation
Consulting and change management services to modernize marketing operations at scale
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited