VMLY&R
VMLY&R delivers integrated marketing solutions that combine creative excellence, customer experience design, and technology-enabled brand building to help enterprise clients drive business growth and transformation.
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 12, 2026
- Industry
- Marketing Services & Creative Agency
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 5001-10000
- Revenue Range
- $1B+
- Parent Company
- WPP plc
- API Available
- No
Top-tier global marketing agency within WPP network, serving Fortune 500 clients
VMLY&R is a full-service global marketing and communications agency that operates as part of WPP, one of the world's largest advertising holding companies. Formed in 2018 through the merger of VML and Y&R (Young & Rubicam), the agency brings together brand strategy, creative advertising, customer experience design, and commerce solutions. The agency serves major enterprise clients across multiple industries, offering integrated marketing services that span traditional advertising, digital transformation, social media, content creation, and data-driven customer engagement. VMLY&R positions itself as a 'connected brand agency' that helps clients navigate the modern marketing landscape by combining creative excellence with technology and data capabilities. The agency operates globally with offices in major markets worldwide and maintains a significant presence in the advertising industry through its work with Fortune 500 companies and leading brands. As part of WPP's network, VMLY&R leverages the holding company's resources while maintaining its distinct brand identity and service offerings. While VMLY&R operates more in the traditional advertising and marketing services space rather than pure AdTech, the agency increasingly integrates marketing technology, data analytics, and digital platforms into its service delivery. The agency competes with other major agency networks and has evolved to address the digital transformation needs of enterprise clients seeking comprehensive marketing solutions that bridge creative, technology, and customer experience.
Brand Strategy & Positioning
Strategic brand development, positioning, and architecture services for enterprise clients
Creative & Content Services
Integrated creative campaigns across traditional and digital channels including advertising, content creation, and social media
Customer Experience (CX)
End-to-end customer experience design, digital transformation, and journey mapping services
Commerce Solutions
E-commerce strategy, shopper marketing, and retail experience design
Data & Analytics
Marketing analytics, consumer insights, and data-driven marketing optimization