VMLY&R

Was one of WPP's flagship global creative agencies before being merged into VML; at its peak ranked among the world's largest marketing and communications networks by headcount and geographic reach.

VMLY&R, now operating as VML, was an American marketing and communications agency — born from the 2018 union of VML and Young & Rubicam — whose capabilities spanned advertising, digital and social media, sales promotion, direct marketing, and brand identity consulting, before WPP folded it into the newly formed VML in October 2023.¹ The agency brought together world-class commerce, customer experience, and marketing technology capabilities, positioning it to support clients on creative brand growth strategy and transformation initiatives powered by data operations, technology platforms, and partnerships with leading technology companies.² Through its BAV Group consultancy practice, VMLY&R advised global clients on brand and marketing strategies using consumer insights and one of the largest databases of brand perceptions, with the BrandAssetValuator tool identifying key dimensions that drive brand momentum, advocacy, and financial success.¹ Among the brands it served were AstraZeneca, Coca-Cola, Colgate-Palmolive, Dell Technologies, Ford, Intel, Pfizer, and Wendy's.³ Before its merger into VML, VMLY&R employed more than 13,000 people across 80-plus offices worldwide, with principal locations in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney.¹ Source 1: wikipedia.org — VMLY&R Source 2: bandt.com.au — WPP Merges Wunderman Thompson With VMLY&R To ... - B&T Source 3: adtech-tokyo.com — Jon Cook | ad:tech tokyo official website - アドテック東京