VMLY&R delivers connected brand experiences by integrating creativity, technology, and commerce to help global brands grow and transform in the digital age.
Last updated Feb 21, 2026 by AI Enrichment
Top 5 global creative agency network within WPP
VMLY&R is one of the world's largest creative agencies, formed in 2018 through the merger of VML (founded 1992) and Y&R (founded 1923, one of advertising's oldest agencies). As part of WPP, the agency operates across more than 30 countries with a network of thousands of employees delivering integrated marketing solutions. The agency combines brand advertising, customer experience, and commerce capabilities to serve major global brands. VMLY&R positions itself as a 'connected brand agency' that bridges creativity, technology, and commerce. The agency works with Fortune 500 companies and major brands across industries including automotive, technology, consumer goods, financial services, and healthcare. Their approach emphasizes data-driven insights, digital transformation, and creating connected brand experiences across all customer touchpoints. As part of WPP's network, VMLY&R has access to extensive resources and capabilities while maintaining its distinct brand identity. The agency has won numerous industry awards and is consistently ranked among the top global advertising agencies by publications like Ad Age and Campaign. Their work spans traditional advertising, digital marketing, e-commerce, social media, content creation, and experiential marketing.
Integrated brand positioning, creative campaigns, and advertising across all channels
End-to-end customer experience design and implementation across digital and physical touchpoints
E-commerce strategy, marketplace optimization, and shopper marketing solutions
Consumer insights, data strategy, and performance analytics to drive marketing effectiveness
Marketing technology implementation, digital transformation, and innovation consulting