VMLY&R

Was one of the world's largest integrated creative and customer experience agencies before being merged into VML in January 2024.

VMLY&R was a global marketing and communications agency created in 2019 when WPP merged two of its legacy agencies, VML and Young & Rubicam (Y&R). The combined entity offered an integrated suite of services spanning brand strategy, creative development, customer experience (CX), commerce, and technology solutions, serving major enterprise clients across industries including automotive, consumer goods, healthcare, and financial services. At its peak, VMLY&R operated from over 60 offices worldwide with more than 12,000 employees, positioning itself as one of the largest creative and experience agencies in the world. Under the VMLY&R brand, the agency distinguished itself by blending traditional brand-building capabilities inherited from Y&R with the digital, data, and technology expertise of VML. This hybrid model allowed it to serve as a full-service partner for enterprise clients seeking both emotional brand resonance and measurable digital performance. Notable clients included Ford, Wendy's, Colgate-Palmolive, and Pfizer, among others. On January 1, 2024, VMLY&R was merged with fellow WPP agency Wunderman Thompson to form VML, a new combined entity billed as the world's largest creative company with approximately 30,000 employees across 60+ markets. The VMLY&R brand was retired as part of this consolidation, with all operations, clients, and personnel transitioning to VML. The merger reflected WPP's broader strategy to streamline its agency portfolio and create scaled, integrated offerings capable of competing with consulting-led rivals and large independent networks.