Superunion

Global brand agency within WPP's network, formed from five legacy agencies with strong heritage in brand identity and design

Superunion is a global brand and design agency created in 2018 through the merger of five WPP-owned agencies: Brand Union, The Partners, Lambie-Nairn, Addison Group, and VBAT. The agency operates across multiple international offices and focuses on brand strategy, identity design, communications, and transformation for large enterprises and multinational corporations. Its work spans brand creation, repositioning, visual identity systems, and integrated brand experiences. While not a traditional AdTech company, Superunion operates at the intersection of brand strategy and marketing technology, helping clients build and evolve brand identities that underpin their broader marketing and advertising efforts. The agency serves clients across sectors including financial services, consumer goods, energy, technology, and healthcare. Its global footprint and heritage from five legacy agencies give it deep expertise across diverse markets and industries. As part of WPP's broader portfolio, Superunion benefits from access to WPP's extensive network of media, data, and technology resources. The agency competes with other global brand consultancies and design firms, positioning itself as a strategic partner for organizations undergoing significant brand transformation or seeking to build enduring brand equity in complex, competitive markets.