Superunion

Was one of WPP's flagship global brand and design consultancies, competing at the top tier of the brand identity market alongside Interbrand, Landor, and Wolff Olins.

Superunion was a global brand and design agency created in January 2018 when WPP consolidated five of its specialist branding agencies — Brand Union, The Partners, Lambie-Nairn, Addison Group, and VBAT — into a single entity. The merger was intended to create a more powerful, integrated brand consultancy capable of competing at the highest level of the global branding market. Headquartered in London, Superunion operated across multiple international offices and served a wide range of major multinational corporations, delivering brand strategy, visual identity, design, and communications work. During its operational years, Superunion built a strong reputation for working with blue-chip clients across sectors including financial services, consumer goods, energy, and technology. The agency combined the heritage and capabilities of its five founding agencies, offering deep expertise in brand architecture, naming, motion design, and digital brand expression. Its scale and global reach allowed it to compete directly with other top-tier brand consultancies such as Interbrand, Landor, and Wolff Olins. In July 2022, WPP announced plans to merge Superunion with Design Bridge, another WPP-owned design agency, to form a new combined entity called Design Bridge and Partners. The merger became operational in April 2023, at which point the Superunion brand was retired. The legacy of Superunion — its talent, client relationships, and capabilities — was absorbed into Design Bridge and Partners, which inherited its position as one of WPP's flagship brand design agencies.