Superunion

Superunion was a top-tier global brand agency within the WPP network, competing with major independent and holding-company-owned brand consultancies for large enterprise clients.

Superunion was a global brand agency created in January 2018 when WPP consolidated five of its design and branding agencies — Brand Union, The Partners, Lambie-Nairn, Addison Group, and VBAT — into a single entity. Headquartered in London, the agency operated across multiple international offices and served major corporations worldwide, offering an integrated suite of brand strategy, visual identity, design, and communications services. Its formation represented WPP's effort to create a more competitive, scaled branding operation capable of challenging independent brand consultancies and other holding-company-owned agencies. During its five years of operation, Superunion built a strong portfolio working with blue-chip clients across sectors including financial services, consumer goods, energy, and technology. The agency was known for its rigorous brand strategy methodology combined with high-caliber design craft, drawing on the distinct heritage and capabilities of its five founding agencies. It positioned itself as a premium global brand partner for enterprises undergoing transformation, rebranding, or market expansion. In July 2022, WPP announced that Superunion would be merged with Design Bridge to form a new combined agency called Design Bridge and Partners, which became fully operational in April 2023. Design Bridge was the lead name in the combination, and the Superunion brand was retired upon the new entity's launch. The merger reflected WPP's continued consolidation strategy within its design and branding portfolio, and Superunion's legacy lives on through the capabilities and talent absorbed into Design Bridge and Partners.