Skip to content
Brief
Ogilvy

Ogilvy

Creative & Integrated Marketing AgencyAgencyogilvy.com

Ogilvy is an American advertising, marketing, and public relations agency that operates within the WPP Group global network and delivers services across growth and innovation, advertising, brand and content, public relations and influence, experience, and health.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

Founded
1948
HQ
New York, New York, United States
Parent
Connections
84

AI-drafted from public sources18 sources cited

At a glance

Employees
10001+
Funding
N/A
Revenue
$1B+
Stock
N/A
28integrations10competitors5corporate family

About

One of the world's largest and most awarded creative agency networks, with a premium positioning built on iconic brand-building heritage and modern integrated capabilities.

Ogilvy is an American advertising, marketing, and public relations agency that operates within the WPP Group global network and delivers services across growth and innovation, advertising, brand and content, public relations and influence, experience, and health. The agency also runs a strategy division called Ogilvy Consulting. Rooted in deep consumer research — a tradition tracing back to founder David Ogilvy's time studying customer behavior at Gallup — the agency's approach to advertising has long emphasized meticulous research, testing, and data-driven creativity. Facing pressure from digital disruption, specialized boutique shops, and large management consultancies, Ogilvy has restructured to centralize its operations and respond more nimbly to brands' shifting marketing needs, in alignment with parent company WPP's focus on agility. Source 1: wikipedia.org — Ogilvy (agency) Source 2: foreplay.co — Best Ogilvy Ads & What You Can Learn From Them Source 3: marketingdive.com — Ogilvy rebrands, streamlines operations as agency ...

Business model

Agency

Target market

Enterprise

What they offer

  • Advertising & Brand Strategy

    Full-service brand strategy and creative advertising across TV, digital, print, and out-of-home channels.

  • Public Relations & Influence

    Strategic communications, media relations, influencer marketing, and reputation management services.

  • Digital Transformation

    Consulting and execution services helping brands modernize their digital presence, customer experience, and marketing technology stack.

  • Commerce

    End-to-end commerce solutions spanning retail media, e-commerce strategy, shopper marketing, and sales enablement.

  • Customer Engagement & CRM

    Data-driven loyalty, CRM, and personalization programs designed to deepen customer relationships and drive lifetime value.

  • Ogilvy Health

    Specialized healthcare and pharmaceutical marketing communications services for life sciences and wellness brands.

  • Social & Content

    Social media strategy, content creation, community management, and paid social advertising across major platforms.

  • Performance Marketing

    Data-driven paid media, search, programmatic, and conversion optimization services tied to measurable business outcomes.

Key features

Integrated creative and strategy across all major disciplinesGlobal network spanning 80+ countriesDeep expertise in brand building and long-term brand equityData and analytics capabilities embedded in campaign planningSpecialized practices in health, luxury, and B2B marketingAccess to WPP ecosystem including GroupM media and Kantar researchAward-winning creative talent recognized at Cannes Lions and EffiesInfluencer and social media marketing at scale

Use cases

Global brand campaign development and executionDigital transformation and customer experience redesignProduct launch marketing across multiple marketsCorporate reputation management and crisis communicationsE-commerce and retail media strategyHealthcare and pharmaceutical brand communicationsB2B marketing and thought leadership programsInfluencer and social media marketing campaignsCRM and loyalty program developmentPerformance marketing and demand generation

Customer segments

Fortune 500 multinational corporationsConsumer packaged goods brandsFinancial services and banking institutionsTechnology and telecommunications companiesHealthcare and pharmaceutical companiesLuxury and retail brandsAutomotive manufacturersGovernment and non-profit organizations

Tech & specs

Technology stack

Adobe Experience CloudSalesforce Marketing CloudGoogle Marketing PlatformMeta Business SuiteSprinklr (social management)Brandwatch (social listening)Tableau / data visualization toolsWPP Open (proprietary AI marketing platform)

Security & compliance

GDPRCCPAISO 27001

Deployment

Managed Service

API

No

Corporate history
  1. 1948 · Founded
Connection details
View Ogilvy’s full portfolio (4) See alternatives to Ogilvy See integrations with Ogilvy (28)

Explore further

3 views