David New York

Creatively elite independent-spirited agency within the WPP/Ogilvy network, known for culturally provocative, award-winning campaigns

David New York is an independent creative advertising agency headquartered in New York City, operating as part of the DAVID network, which was originally founded in Miami and has expanded to offices in New York, Madrid, São Paulo, and Bogotá. The agency is known for producing high-impact, culturally provocative creative work that earns outsized media attention relative to paid media spend — a philosophy sometimes described as 'more creative, less media.' It operates within the Ogilvy/WPP ecosystem, having been co-founded with backing from those networks, while maintaining a degree of creative independence. David New York has built a strong reputation in the advertising industry through award-winning campaigns for major global clients including Burger King, Anheuser-Busch InBev, Kraft Heinz, and others. The agency has been recognized at Cannes Lions and other major creative award shows, often punching above its weight relative to its size. Its work frequently blurs the line between advertising and cultural commentary, generating earned media and social conversation. As a creative agency, David New York serves marketers and brand teams at large consumer-facing companies, offering campaign ideation, creative strategy, brand positioning, and integrated campaign production. Its market position is that of a creatively elite boutique within a larger network, competing with both independent shops and the creative divisions of major holding company agencies.