Landor

One of the world's leading brand consultancies, known for iconic identity work and strategic brand transformation for global enterprises

Landor is one of the world's most storied brand consultancies, founded in 1941 by Walter Landor in San Francisco. With decades of experience shaping some of the most recognizable brands on the planet — including FedEx, BP, Procter & Gamble, and Citi — Landor has established itself as a premier destination for brand strategy, visual identity, naming, and brand transformation. The firm operates globally with offices across major markets in North America, Europe, Asia-Pacific, and the Middle East. In 2023, Landor & Fitch rebranded to simply 'Landor,' consolidating its identity and expanding its consulting offering to encompass a broader suite of brand-led business transformation services. This evolution reflects the firm's ambition to move beyond traditional design consultancy into strategic brand advisory, helping organizations navigate complex market shifts, mergers, and cultural change through the power of brand. Landor competes directly with other top-tier brand and design consultancies such as Interbrand, Wolff Olins, and Pentagram. Its competitive edge lies in its combination of strategic rigor, creative excellence, and global scale — backed by decades of proprietary methodologies and a deep roster of blue-chip client relationships. The firm serves enterprise-level clients across industries including financial services, consumer goods, energy, healthcare, and technology.