Interbrand

Global market leader in brand valuation and brand strategy consulting, with the most widely cited brand ranking methodology in the world

Interbrand is a global brand consultancy founded in 1974 in London, widely regarded as the pioneer of brand valuation methodology. The firm advises the world's largest corporations on brand strategy, identity, architecture, and activation, helping clients understand and grow the financial and strategic value of their brands. Its proprietary brand valuation methodology — which combines financial analysis, the role of brand in purchase decisions, and brand strength — is recognized by ISO standards and underpins its iconic annual Best Global Brands report, which ranks companies like Apple, Google, and Amazon by brand value. Acquired by Omnicom Group in 1993, Interbrand operates as part of one of the world's largest advertising and marketing services holding companies. With offices in over 20 cities across the Americas, Europe, and Asia-Pacific, the firm serves Fortune 500 and multinational clients across sectors including technology, automotive, consumer goods, financial services, and healthcare. Its work spans brand strategy, naming, visual identity, digital experience, and employee engagement. Within the broader marketing and AdTech ecosystem, Interbrand occupies a unique upstream position: it shapes the brand foundations upon which advertising, media, and technology strategies are built. While not a technology platform itself, its brand intelligence and valuation work increasingly intersects with data analytics, customer experience design, and digital transformation consulting, making it a critical reference point for CMOs, CFOs, and investors evaluating brand equity as a business asset.