Landor & Fitch helps organizations build powerful, differentiated brands through integrated strategy, design, and experience — from identity and packaging to environments and digital touchpoints.
Last updated May 11, 2026 by AI Enrichment
One of the world's top global brand transformation consultancies, operating as a WPP subsidiary with a legacy spanning over 80 years
Landor & Fitch is one of the world's leading brand transformation companies, formed through the combination of Landor Associates (founded 1941) and Fitch (founded 1972), both legacy brand and design consultancies with decades of experience. The combined entity operates under the WPP group and offers end-to-end brand strategy, identity design, packaging, environments, and digital experience services to major global corporations across virtually every industry sector. The firm is known for iconic brand work with clients such as FedEx, Procter & Gamble, Cathay Pacific, and many Fortune 500 companies. While not a traditional AdTech company, Landor & Fitch plays a significant upstream role in the marketing and advertising ecosystem by defining brand identity systems that inform all downstream advertising, media, and communications efforts. Their work establishes the visual language, tone, and positioning that advertising technology platforms then help distribute and optimize. The firm operates globally with offices across North America, Europe, Asia-Pacific, and the Middle East, serving enterprise clients seeking brand differentiation and transformation. Landor & Fitch competes with other top-tier brand consultancies such as Interbrand, Wolff Olins, and Prophet, as well as the design arms of major consulting firms like McKinsey Design and Accenture Song. As a WPP subsidiary, it benefits from integration with the broader WPP network of media, data, and creative agencies, giving it access to complementary capabilities in advertising, media planning, and marketing technology.
Research-driven brand positioning, architecture, and portfolio strategy to define how organizations compete and communicate.
Visual identity systems including logo, typography, color, and design language development.
Consumer packaging design and structural innovation for retail and e-commerce environments.
Physical and digital brand environment design including retail, workplace, and experiential spaces.
Digital product design, UX/UI, and digital brand expression across web and mobile platforms.
Brand naming, messaging frameworks, and verbal identity systems.
End-to-end brand change management and rebranding programs for large organizations.