Grey

One of the world's top global creative agency networks, operating as a flagship WPP agency with a century-long heritage and major multinational client roster.

Grey is one of the world's largest and most storied advertising agency networks, founded in 1917 and headquartered in New York City. Operating as a subsidiary of WPP plc, Grey serves a roster of major global brands with fully integrated creative, strategic, and marketing communications services spanning traditional advertising, digital, social, experiential, and data-driven campaigns. The agency is known for its long-standing client relationships, including iconic partnerships with brands such as Procter & Gamble, Volvo, Haleon, and others across consumer goods, healthcare, automotive, and financial services sectors. Grey operates through a global network of offices spanning the Americas, Europe, Asia-Pacific, the Middle East, and Africa, enabling it to deliver locally nuanced yet globally consistent campaigns. Its capabilities encompass brand strategy, creative development, media planning, content production, and digital transformation, positioning it as a full-service partner for enterprise marketers seeking cohesive cross-channel communication. Within the WPP ecosystem, Grey benefits from shared technology platforms, data and analytics resources, and collaboration with sister agencies and specialist units. The agency competes directly with other major global creative networks such as McCann, BBDO, Ogilvy, and Leo Burnett, differentiating itself through a culture of creative excellence and deep client partnership built over more than a century of operation.