Salesforce Marketing Cloud
Salesforce Marketing Cloud is a digital marketing platform that helps brands engage their audiences through targeted, data-driven advertising campaigns.
Last updated Oct 8, 2026 by ATDb automated enrichment · Connections updated Oct 12, 2026
AI-drafted from public sources9 sources cited
At a glance
- Employees
- 10001+
- Funding
- $X.XX B
- Revenue
- $1B+ (as part of Salesforce's broader cloud revenue)
- Stock
- CRM
About
A leading enterprise marketing platform offered as part of the broader Salesforce ecosystem, widely adopted by large brands for cross-channel customer engagement and data-driven advertising.
Salesforce Marketing Cloud is a digital marketing platform that helps brands engage their audiences through targeted, data-driven advertising campaigns. Its Advertising Studio product connected CRM data with major advertising platforms — including Facebook, Google, LinkedIn, and Twitter — enabling marketers to strategize, publish, run, and automate their advertising, using real-time customer interactions to segment audiences and personalize ad delivery. The platform allowed marketers to build audience segments in Marketing Cloud, drawing on behavioral, engagement, email, and transactional data, and then publish those segments to ad platforms such as Google and Meta for retargeting, lookalike modeling, suppression, and cross-channel audience reuse. Beyond campaign execution, the platform also provided real-time tracking and analytics capabilities, with strong analytical tools designed to help marketers optimize campaigns for better ROI. Salesforce is retiring its Marketing Cloud Advertising Studio products, with customer subscriptions no longer renewable as of August 15, 2026, affecting every product sold under the names Marketing Cloud Advertising, Ad Studio, and Active Audiences. Salesforce is investing in Data Cloud Ad Audiences as its replacement advertising solution, and recommends that current Advertising Studio customers transition to that platform going forward. Source 1: s2-labs.com — A Guide to Salesforce Marketing Cloud Advertising Studio Source 2: mavlers.com — Your Migration Guide to Data Cloud Ad Audiences Source 3: salesforceben.com — Salesforce Retires Marketing Cloud Advertising Studio
Business model
SaaS
Target market
Enterprise
What they offer
Advertising Studio (sunsetting)
Connects CRM data with ad platforms like Facebook, Google, LinkedIn, and Twitter for audience targeting, retargeting, lookalike modeling, and suppression. Subscriptions no longer renewable after August 15, 2026.
Active Audiences (sunsetting)
Enables real-time audience activation across advertising channels using Marketing Cloud data. Being retired alongside Advertising Studio.
Data Cloud Ad Audiences
Salesforce's next-generation advertising audience solution, recommended as the migration path for Advertising Studio customers.
Email Studio
Enterprise email marketing tool for building, personalizing, and automating email campaigns.
Journey Builder
Cross-channel customer journey orchestration tool enabling automated, personalized engagement flows.
Mobile Studio
Mobile messaging capabilities including SMS, push notifications, and in-app messaging.
Social Studio
Social media marketing and listening tool for publishing, engagement, and analytics.
Analytics Builder
Reporting and analytics tools for tracking campaign performance and optimizing ROI.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes