Criteo Commerce Growth

One of the largest independent commerce media platforms globally, competing with walled gardens and trade desks by offering scaled, AI-powered performance advertising across the open internet

Criteo is a leading commerce media technology company headquartered in Paris, France, with significant operations in New York and offices worldwide. Founded in 2005, Criteo built its reputation on dynamic retargeting technology that uses machine learning to serve personalized ads to consumers based on their browsing and purchase behavior. The company has since evolved beyond retargeting into a full-stack commerce media platform serving advertisers, agencies, and retailers globally. Criteo's Commerce Growth solution (formerly its core performance advertising product) enables brands and direct-to-consumer advertisers to acquire new customers, re-engage existing ones, and drive measurable sales outcomes. The platform leverages Criteo's proprietary Shopper Graph — one of the largest commerce-focused identity graphs in the industry — which aggregates data from thousands of retailer and publisher partners to power precise audience targeting and personalization at scale. Their AI engine processes billions of shopping signals daily to optimize bids, creatives, and placements in real time. In the AdTech ecosystem, Criteo occupies a unique position as both a demand-side platform (DSP) and a retail media network enabler, bridging the gap between performance advertising and commerce media. The company competes with trade desks, retail media networks, and independent DSPs, while also partnering with major retailers to power their own monetization platforms. Criteo is publicly traded on NASDAQ and serves over 20,000 marketers and thousands of media owners globally, making it one of the most scaled independent commerce media platforms outside of the walled gardens.