Criteo Commerce Growth

Global leader in commerce media and dynamic retargeting, transitioning from retargeting specialist to full-stack commerce media platform serving brands, agencies, and retailers

Criteo is a leading commerce media platform headquartered in Paris, France, with significant operations globally including a major U.S. presence in New York. Founded in 2005, Criteo pioneered dynamic retargeting technology that personalizes ads based on individual browsing and purchase behavior, helping advertisers reconnect with high-intent shoppers across the web. The company has evolved from a pure-play retargeting vendor into a full-stack commerce media platform, offering solutions spanning audience targeting, retail media, and publisher monetization. Criteo's Commerce Growth product suite focuses on helping brands and agencies drive customer acquisition, retargeting, and engagement through AI-powered personalization. The platform leverages one of the largest commerce datasets in the industry — the Criteo Commerce Media Platform — which processes data from thousands of retailer and publisher partners to deliver highly relevant ads at scale. Criteo's Shopper Graph, built from billions of shopping signals, enables precise targeting and measurement across the open internet. In the AdTech ecosystem, Criteo occupies a unique position as both a demand-side platform (DSP) for advertisers and a supply-side monetization partner for retailers and publishers. The company competes with major players like Trade Desk, Google, and Amazon Ads, while differentiating through its commerce-specific data assets and closed-loop measurement capabilities. Criteo is publicly traded on NASDAQ and serves over 20,000 customers globally across retail, travel, automotive, and other verticals.