Criteo Commerce Growth
Criteo connects brands, agencies, and retailers with high-intent shoppers through AI-powered personalization and one of the world's largest commerce datasets, driving measurable sales outcomes across the open internet.
Last updated Jul 7, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026
At a glance
- Employees
- 1001-5000
- Funding
- ~$251M (pre-IPO)
- Revenue
- $1.8B–$2.1B annually
- Stock
- CRTO
About
Global leader in commerce media and dynamic retargeting, transitioning from retargeting specialist to full-stack commerce media platform
Criteo is a leading commerce media platform headquartered in Paris, France, with significant operations globally including a major U.S. presence in New York. Founded in 2005, Criteo pioneered dynamic retargeting technology that personalizes ads based on individual browsing and purchase behavior, helping advertisers re-engage shoppers across the web. The company has evolved from a pure-play retargeting vendor into a full-stack commerce media platform, offering solutions spanning audience targeting, retail media, offsite advertising, and monetization tools for publishers and retailers. Criteo's Commerce Growth product suite focuses on helping brands and agencies drive measurable sales outcomes through AI-powered personalization, leveraging one of the largest commerce datasets in the industry — encompassing billions of shopping events across thousands of retailer partners. Its Retail Media offering enables retailers to monetize their digital properties by connecting brands with high-intent shoppers at the point of purchase. The company serves over 20,000 marketers and thousands of media owners globally, positioning itself as a critical infrastructure layer in the commerce advertising ecosystem. As a publicly traded company on NASDAQ, Criteo competes with major players including The Trade Desk, LiveRamp, and retail media networks like Amazon Advertising and Walmart Connect. Criteo differentiates itself through its proprietary Shopper Graph, privacy-first identity solutions, and deep integrations with both the buy-side and sell-side of the advertising market. The company has made strategic acquisitions including Iponweb (2022) to bolster its bidding and marketplace technology capabilities.
Business model
SaaS / Performance-based Advertising Platform
Target market
Enterprise and Mid-Market
What they offer
Commerce Growth (Retargeting)
AI-powered dynamic retargeting that re-engages shoppers across the open internet with personalized product ads based on browsing and purchase history.
Retail Media
Enables retailers to monetize their onsite and offsite inventory by connecting brands with in-market shoppers at the point of purchase.
Commerce Audiences
Audience targeting solution leveraging Criteo's Shopper Graph to reach new and existing customers based on commerce intent signals.
Commerce Yield
Monetization platform for publishers and retailers to maximize revenue from their digital media inventory.
Iponweb BidCore
Advanced bidding and marketplace infrastructure technology acquired via Iponweb, enabling custom algorithmic bidding strategies.
Criteo AI Engine
Proprietary machine learning engine that powers personalization, bidding optimization, and product recommendations across campaigns.
Offsite Retail Media
Extends retail media campaigns beyond retailer-owned properties to reach shoppers across the broader open internet.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes