IAS (Integral Ad Science)
IAS ensures digital ads are viewable, brand-safe, and fraud-free, helping advertisers protect their brand reputation and maximize ROI while giving publishers tools to demonstrate the quality of their inventory.
Last updated May 22, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026
- Industry
- Ad Verification & Brand Safety
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- public
- Revenue Range
- $400M-$600M
- Stock Symbol
- NASDAQ:IAS
- Parent Company
- Vista Equity Partners
- API Available
- Yes
One of two dominant global leaders in digital ad verification and media quality measurement, alongside DoubleVerify
Integral Ad Science (IAS) is a global digital media quality company founded in 2009, providing ad verification, brand safety, viewability measurement, and fraud detection solutions to the world's largest advertisers, agencies, publishers, and media platforms. The company serves as critical infrastructure in the programmatic advertising ecosystem, offering pre-bid targeting, post-bid measurement, and optimization tools that help brands ensure their ads are seen by real people in brand-safe environments. IAS operates across display, video, mobile, social, and CTV/OTT channels, with integrations spanning hundreds of DSPs, SSPs, and social platforms. IAS went public on the Nasdaq in June 2021 under the ticker IAS, and was subsequently taken private in 2024 following its acquisition by Vista Equity Partners for approximately $4.75 billion. The company competes directly with DoubleVerify and Moat (Oracle) in the ad verification space, and has differentiated itself through its Total Media Quality framework, AI-driven contextual classification engine (Context Control), and deep partnerships with major platforms including Google, Meta, Amazon, and TikTok. With offices across North America, Europe, and Asia-Pacific, IAS serves thousands of customers globally including Fortune 500 brands, major media agencies, and premium publishers. The company's technology processes billions of ad impressions daily, providing real-time signals that protect brand reputation, reduce wasted spend, and improve campaign performance. IAS is widely regarded as one of the two dominant players in the ad verification and media quality measurement market.
IAS Signal
Core measurement and verification platform providing viewability, brand safety, and fraud detection signals across digital channels
Context Control
AI-powered contextual targeting and avoidance tool that classifies page-level content to enable brand-suitable ad placement
Total Media Quality (TMQ)
Comprehensive framework combining viewability, brand safety, ad fraud, and attention metrics into unified campaign quality scoring
Attention Optimization
Predictive attention measurement and optimization product that goes beyond viewability to measure actual ad engagement potential
IAS Publisher Suite
Tools for publishers to classify inventory, demonstrate quality to buyers, and optimize yield through verified media quality signals
Social Measurement
Brand safety and suitability measurement solutions for major social platforms including Meta, TikTok, YouTube, and Twitter/X
CTV/OTT Measurement
Ad verification and fraud detection solutions specifically designed for connected TV and over-the-top streaming environments
Pre-Bid Targeting Segments
Programmatic targeting segments that allow buyers to apply brand safety and viewability filters before an impression is purchased