IAS (Integral Ad Science)
IAS ensures that digital ads are seen by real people in brand-safe, fraud-free environments, protecting brand reputation and reducing wasted ad spend across all major channels and platforms.
Last updated Aug 3, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026
At a glance
- Employees
- 1001-5000
- Funding
- Acquired for ~$4.75B by Vista Equity Partners in 2024
- Revenue
- $500M–$700M
- Stock
- NASDAQ:IAS
About
One of the two dominant players in the global ad verification and media quality measurement market, alongside DoubleVerify
Integral Ad Science (IAS) is a global digital media quality company founded in 2009, providing ad verification, brand safety, viewability measurement, and fraud detection solutions to the world's largest advertisers, agencies, publishers, and media platforms. The company serves as critical infrastructure in the programmatic advertising ecosystem, offering pre-bid targeting, post-bid measurement, and optimization tools that help brands ensure their ads are seen by real people in brand-safe environments. IAS operates across display, video, mobile, social, and CTV/OTT channels, with integrations spanning hundreds of DSPs, SSPs, and social platforms. IAS went public on the Nasdaq in June 2021 under the ticker IAS, and was subsequently taken private in 2024 following its acquisition by Vista Equity Partners for approximately $4.75 billion. The company competes directly with DoubleVerify and Moat (Oracle) in the ad verification space, and has differentiated itself through its Total Media Quality framework, AI-driven contextual classification engine (Context Control), and deep partnerships with major platforms including Google, Meta, Amazon, and TikTok. With offices across North America, Europe, and Asia-Pacific, IAS serves thousands of customers globally including Fortune 500 brands, major media agencies, and premium publishers. The company's technology processes billions of ad impressions daily, providing real-time signals that protect brand reputation, reduce wasted spend, and improve campaign performance. IAS is widely regarded as one of the two dominant players in the ad verification and media quality measurement market.
Business model
SaaS
Target market
Enterprise
What they offer
Context Control
AI-driven contextual classification and targeting engine that categorizes content at scale to enable brand-safe and relevant ad placements using pre-bid avoidance and targeting segments.
Brand Safety & Suitability
Pre-bid and post-bid tools that prevent ads from appearing alongside harmful, inappropriate, or brand-damaging content across display, video, and social channels.
Viewability Measurement
Measures whether ads are actually seen by users, providing MRC-accredited viewability metrics across display, video, mobile, and CTV formats.
Invalid Traffic (IVT) Detection
Sophisticated fraud detection that identifies and filters bot traffic, ad stacking, domain spoofing, and other forms of invalid traffic to protect advertiser spend.
Total Media Quality (TMQ)
IAS's overarching measurement framework combining brand safety, viewability, and fraud metrics into a unified quality score for media evaluation.
CTV/OTT Measurement
Ad verification and quality measurement solutions specifically designed for connected TV and over-the-top streaming environments.
Social Media Measurement
Brand safety and viewability measurement integrations across major social platforms including Meta, TikTok, YouTube, and Twitter/X.
Publisher Optimization
Tools for publishers to optimize their inventory quality, improve viewability scores, and demonstrate value to advertisers.
IAS Signal
Real-time data signals and integrations delivered to DSPs and buying platforms to enable quality-based pre-bid decisioning at scale.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2009 · Founded
- 2025Acquired by NovacapStill operating as part of Novacap