IAS (Integral Ad Science)

Integral Ad Science (IAS) is a global leader in digital media quality solutions, providing comprehensive ad verification, optimization, and analytics services to advertisers, publishers, and media platforms. Founded in 2009, the company has established itself as a critical infrastructure provider in the digital advertising ecosystem, helping brands protect their reputation and maximize campaign performance across all digital channels including display, video, mobile, social media, and connected TV. IAS serves over 2,500 clients worldwide, including major brands, agencies, and publishers. The company's technology platform leverages artificial intelligence, machine learning, and real-time data analysis to measure and optimize digital ad quality at scale. IAS solutions address three core pillars of digital advertising quality: brand safety (ensuring ads don't appear next to inappropriate content), viewability (verifying ads are actually seen by real users), and ad fraud prevention (detecting and blocking invalid traffic). In 2021, IAS went public on the NASDAQ under the ticker symbol 'IAS', marking a significant milestone in its growth trajectory. IAS operates globally with offices across North America, Europe, Asia-Pacific, and Latin America, serving a diverse client base that includes Fortune 500 companies, leading advertising agencies, and premium publishers. The company has expanded its capabilities through strategic acquisitions and partnerships, continuously evolving its technology to address emerging challenges in digital advertising such as contextual targeting, attention metrics, and sustainability measurement in media buying.