Snowflake
Snowflake is a cloud-based data platform that enables organizations to store, manage, and analyze their data in a secure and cost-effective way.
Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 15, 2026
AI-drafted from public sources52 sources cited
At a glance
- Employees
- 5001-10000
- Funding
- $3.4B (IPO)
- Revenue
- $2.5B-$3.5B annually
- Stock
- SNOW
About
Market leader in cloud data platforms; dominant infrastructure layer for enterprise data warehousing and AdTech data collaboration
Snowflake is a cloud-based data platform that enables organizations to store, manage, and analyze their data in a secure and cost-effective way. By providing a unified platform for data storage, analytics, and machine learning, Snowflake allows marketers and advertisers to gain insights into their customers, optimize their campaigns, and demonstrate return on investment from their marketing efforts. Its Data Cloud eliminates data silos by consolidating data into a unified repository, empowering marketing teams to extract valuable insights, deliver personalized and timely customer messaging, and achieve a comprehensive 360-degree view of their customers. Beyond internal data, Snowflake facilitates secure data sharing across departments, geographies, and partner ecosystems, and offers access to third-party data augmentation through the Snowflake Marketplace. Snowflake's platform is used by companies such as The Trade Desk, which leverages it to give ad buyers secure, granular access to cross-channel, event-level campaign data for funnel attribution analysis and enhanced insights, all within a privacy-compliant environment. Source 1: phdata.io — Understanding AdTech Data and How Snowflake Can Help
Business model
SaaS / Usage-based
Target market
Enterprise
What they offer
Snowflake Data Cloud
Core cloud data platform offering data warehousing, data lake, and analytics capabilities with separation of compute and storage
Snowflake Media Data Cloud
Vertical solution for media and advertising companies with pre-built integrations for AdTech platforms, identity resolution, and measurement
Data Marketplace
Marketplace for discovering, accessing, and sharing live data sets from third-party providers without data movement or copying
Data Clean Rooms
Privacy-safe collaboration environment enabling brands, publishers, and platforms to share and analyze data without exposing raw PII
Snowpark
Developer framework enabling data engineers and data scientists to build data pipelines and ML models directly within Snowflake using Python, Java, or Scala
Cortex AI
Suite of AI and ML capabilities built into Snowflake, including LLM-powered features for document processing, search, and predictive analytics
Streamlit in Snowflake
Integrated application development framework for building and sharing data applications directly within the Snowflake platform
Snowflake Native Apps
Framework allowing developers to build, distribute, and monetize data applications within the Snowflake ecosystem
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes