Snowflake

Market leader in cloud data warehousing and a foundational platform for data clean rooms and privacy-safe advertising infrastructure

Snowflake is a cloud-based data platform founded in 2012 that has become one of the most significant infrastructure players in the modern data ecosystem. Its core offering is a fully managed, multi-cloud data warehouse that separates compute from storage, enabling organizations to scale each independently and pay only for what they use. Snowflake runs natively on AWS, Microsoft Azure, and Google Cloud Platform, allowing seamless data sharing and collaboration across cloud environments without data movement. In the AdTech and marketing ecosystem, Snowflake plays a critical enabling role as the backbone for data clean rooms, audience segmentation, identity resolution, and cross-platform measurement. Its Data Cloud concept allows advertisers, publishers, data providers, and agencies to securely share and collaborate on data without copying it, making it foundational to privacy-safe advertising workflows. Major AdTech players including The Trade Desk, LiveRamp, Nielsen, and Epsilon have built integrations or clean room solutions on top of Snowflake. Snowflake went public in September 2020 in one of the largest software IPOs in history, raising approximately $3.4 billion. The company serves thousands of enterprise customers globally across financial services, healthcare, retail, media, and advertising. With its Snowpark developer framework, Native Apps marketplace, and expanding AI/ML capabilities, Snowflake continues to evolve from a data warehouse into a broader data application platform, positioning itself as essential infrastructure for the data-driven advertising industry.