Snowflake
Snowflake unifies all data workloads on a single, scalable cloud platform with near-unlimited concurrency, enabling organizations to store, share, and activate data securely across clouds and business partners.
Last updated May 24, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Data Infrastructure & Cloud Analytics
- Business Model
- SaaS / Usage-based
- Target Market
- Enterprise
- Employee Count
- 5001-10000
- Funding
- $3.4B
- Revenue Range
- $2B-$4B
- Stock Symbol
- SNOW
- API Available
- Yes
Market leader in cloud data warehousing; dominant infrastructure platform for enterprise data and AdTech data collaboration
Snowflake is a cloud-native data platform that provides data warehousing, data lake, data engineering, data science, and data application development capabilities in a single unified platform. Built on major cloud providers (AWS, Azure, Google Cloud), Snowflake's architecture separates compute from storage, allowing organizations to scale each independently and pay only for what they use. Its multi-cluster shared data architecture enables thousands of concurrent users and workloads without performance degradation. In the AdTech and marketing ecosystem, Snowflake has become a foundational infrastructure layer for data collaboration and activation. Its Data Clean Room capabilities allow advertisers, publishers, and data providers to share and analyze sensitive audience data without exposing raw PII, making it critical for privacy-safe identity resolution and audience targeting in a cookieless world. The Snowflake Data Marketplace hosts thousands of third-party data providers including major data brokers, identity vendors, and measurement companies, enabling seamless data acquisition and enrichment. Snowflake holds a dominant market position as the preferred cloud data warehouse for enterprise marketing and advertising organizations. Major holding companies, DSPs, SSPs, CDPs, and measurement platforms have built native integrations or entire products on top of Snowflake. Its Media Data Cloud vertical specifically targets the advertising and entertainment industries, offering pre-built solutions for audience analytics, campaign measurement, and cross-screen attribution. Competitors include Google BigQuery, Amazon Redshift, Databricks, and Microsoft Synapse Analytics.
Snowflake Data Cloud
Core cloud data platform offering data warehousing, data lake, and analytics capabilities across AWS, Azure, and Google Cloud
Data Clean Rooms
Privacy-safe environment for advertisers, publishers, and data providers to collaborate on sensitive data without exposing raw PII
Snowflake Marketplace
Data exchange with thousands of third-party data providers, enabling live access to external datasets without ETL
Media Data Cloud
Vertical solution tailored for advertising, media, and entertainment industries with pre-built data sharing and measurement frameworks
Snowpark
Developer framework allowing data engineers and scientists to write code in Python, Java, or Scala directly within Snowflake
Cortex AI
Built-in AI and ML capabilities including LLM-powered features for data analysis, search, and document processing
Dynamic Tables
Declarative data pipeline feature for building and managing streaming and batch data transformations
Streamlit in Snowflake
Native integration of Streamlit for building and sharing interactive data applications directly within the platform
Snowflake Native Apps
Framework for building and distributing data applications natively within the Snowflake ecosystem
- 2012Founded