Advertisers Say They Need More Data From Netflix

Netflix has boasted of its improved ad targeting and measurement capabilities as it competes for legacy TV network ad dollars.  But behind the scenes, ad buyers and buy-side ad tech execs exhort Netflix for more data in order to justify their spend, according to two sources with direct knowledge of the matter.  Both sources, who […] The post Advertisers Say They Need More Data From Netflix appeared first on AdExchanger.

Last updated Jun 24, 2026 by ATDb automated enrichment