Adform

One of the largest independent full-stack AdTech platforms globally, with a dominant presence in Europe and growing reach in North America and APAC

Adform is a global digital advertising technology company offering a fully integrated stack that includes a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP), specializing in real-time programmatic marketing automation.^1,2 Its technology is built to serve digital advertisers, agencies, and publishers in creating, targeting, buying or selling, and displaying digital advertising across internet-connected devices.¹ The platform enables marketers to unify brand messaging across mobile, desktop, connected TV (CTV), and digital out-of-home (DOOH) channels from a single hub, allowing tight control over ad frequency and a cohesive narrative across the customer journey.³ Its ID Fusion solution is designed to link to all emerging identity solutions, and in a privacy-first, cookieless landscape, its infrastructure is engineered to adapt to strict global privacy standards through secure first-party data integrations and AI-powered contextual targeting.^3,4 In December 2025, Adform announced an agreement to acquire Splicky, the advertising technology division of Goldbach Group, with the intent to integrate Splicky's programmatic digital out-of-home capabilities into its global media buying platform.¹ Source 1: wikipedia.org — Adform Source 2: aerospike.com — Adform Source 3: cyberclick.net — Adform: What It Is and How to Use It in Programmatic Advertising Source 4: adform.com — Adform FLOW - Adform