Arve Peder Øverli

Arve Peder Øverli is the Chief Technology Officer at Adform, one of Europe's most prominent independent ad tech platforms offering an integrated full-stack DSP, SSP, and DMP solution. In this role, he is responsible for the technical vision and architecture of a platform that handles billions of ad impressions daily across global markets, making him a key figure in the engineering leadership of European programmatic advertising infrastructure. Øverli's work is particularly significant in the context of privacy-first advertising. As European regulators have intensified scrutiny of data practices under GDPR and related frameworks, he has been instrumental in ensuring Adform's platform remains compliant while continuing to deliver performance for advertisers and publishers. His technical leadership spans real-time bidding systems, data management, and the complex engineering challenges of operating a scaled, privacy-compliant ad tech stack independent of the major walled gardens. As a Norwegian-born technology executive operating within the European ad tech ecosystem, Øverli represents a generation of engineering leaders who have had to balance innovation with regulatory responsibility. His tenure at Adform has coincided with a period of significant industry transformation, including the deprecation of third-party cookies and the rise of alternative identity solutions, positioning him at the forefront of the industry's technical evolution.

• Led technical architecture of Adform's full-stack ad tech platform processing billions of daily ad impressions globally
• Oversaw engineering of GDPR-compliant advertising infrastructure serving European and global markets