CEO at Adform
As CEO of one of the most significant independent AdTech platforms in Europe, Ricci is a key figure in the global AdTech landscape, particularly relevant to discussions about independent alternatives to the major platform stacks.
Last updated Apr 18, 2026 by jonholm
Marco Ricci serves as CEO of Adform, one of Europe's leading independent full-stack advertising technology platforms offering DSP, SSP, DMP, and ad server capabilities. Under his leadership, Adform has positioned itself as a privacy-first alternative to walled garden ad tech stacks.