Marco Ricci

Marco Ricci is the Chief Executive Officer of Adform, one of Europe's most prominent independent full-stack advertising technology companies, offering a unified platform that spans DSP, SSP, DMP, and ad server capabilities. He is recognized for steering Adform's strategic direction toward privacy-centric programmatic advertising at a time when the industry faces mounting regulatory pressure from GDPR, the deprecation of third-party cookies, and growing scrutiny of data practices. Under his leadership, Adform has positioned itself as a credible, independent alternative to the dominant walled garden ecosystems operated by Google, Meta, and Amazon. Ricci has been instrumental in advancing Adform's enterprise and agency partnerships across Europe and globally, emphasizing the platform's independence and data transparency as core differentiators. His tenure has coincided with significant industry shifts around identity resolution and cookieless targeting, areas where Adform has invested in building first-party data infrastructure and supporting emerging identity frameworks. He has been a vocal advocate for open internet advertising and the importance of independent technology stacks in preserving competition and publisher autonomy. Prior to his role as CEO, Ricci held senior leadership positions within Adform, developing deep operational expertise across the company's commercial and product functions. His background reflects a career built within the European ad tech ecosystem, giving him a nuanced understanding of the regulatory and market dynamics that distinguish European programmatic advertising from its US counterpart.

• Led Adform's strategic repositioning as a privacy-first independent ad tech stack amid cookie deprecation and GDPR enforcement
• Expanded Adform's global enterprise and agency client base while maintaining independence from Big Tech ownership
• Guided Adform through industry-wide identity and measurement disruption, investing in cookieless and first-party data solutions