Marco Ricci

Marco Ricci is a senior AdTech executive best known for his leadership roles across European advertising technology, most recently as Global CEO of TAKUMI (formerly Adloox), an influencer marketing and brand safety platform. His appointment to lead TAKUMI marked a significant step in the platform's evolution, bringing enterprise-grade commercial and operational leadership to a company at the intersection of creator economy and programmatic brand safety. Ricci's career has been defined by his ability to scale independent AdTech businesses in a landscape increasingly dominated by large walled garden ecosystems. Prior to TAKUMI, Ricci served as CEO of Adform, one of Europe's most prominent independent full-stack advertising technology companies. During his tenure at Adform, he championed privacy-centric programmatic advertising and positioned the platform as a credible independent alternative to Google, Meta, and Amazon. He was a vocal advocate for open internet advertising and data transparency, themes that remain central to his professional identity. Adform's current CEO is Troels Philip Jensen, who has led the company since 2020. Ricci's career reflects a deep grounding in the European AdTech ecosystem, giving him nuanced expertise in GDPR compliance, identity resolution, and the regulatory dynamics that distinguish European programmatic markets from their US counterparts. His influence spans commercial strategy, platform independence, and the evolving creator and influencer marketing space.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026