Amazon Publisher Services

A leading SSP and header bidding solution backed by Amazon's unique demand and first-party retail data, competing directly with Google Ad Manager and independent SSPs

Amazon Publisher Services (APS) is a suite of cloud-based tools and services that brings together solutions built by Amazon to help web and app publishers build, grow, and monetize their digital businesses.¹ Its core offerings include the Transparent Ad Marketplace (TAM), the Unified Ad Marketplace (UAM), and Shopping Insights, which allow publishers to improve revenue through a single call to Amazon's cloud-based marketplace.¹ Both TAM and UAM rely on header bidding technology, which enables publishers to offer available ad inventory to multiple exchanges simultaneously, allowing advertisers to compete for specific ad spots while helping publishers more effectively monetize their content.¹ TAM is targeted toward larger, enterprise publishers, while UAM is designed for small and mid-level publishers.¹ APS is also an integral part of the broader Amazon Ads adtech suite alongside Amazon DSP, Amazon Marketing Cloud, Amazon Publisher Cloud, and AWS, collectively facilitating demand-side and supply-side media transactions and leveraging cloud computing to store and analyze first- and third-party datasets for media planning and optimization.² As of the second half of 2021, 46% of publishers reported using Amazon Publisher Services, placing it in the number two position among supply-side platforms behind Google Ad Manager.³ Source 1: publift.com — Amazon Publisher Services Guide Source 2: forrester.com — The Total Economic Impact™ Of Amazon Ads Adtech Solutions Source 3: adexchanger.com — Amazon Publisher Services Archives