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Brief
Adswizz

Adswizz

Audio Advertising Technologyadswizz.com

Provides comprehensive audio advertising infrastructure that enables broadcasters and publishers to maximize revenue through programmatic capabilities, dynamic ad insertion, and advanced targeting across all digital audio formats.

Last updated Jun 23, 2026 by the ATDb Editorial Team · Connections updated Jul 6, 2026

Founded
2010
HQ
Paris, Île-de-France, France
Connections
24

At a glance

Employees
201-500
Funding
acquired
Revenue
$10M-$50M
Stock
N/A
17integrations4competitors1corporate family

About

Leading audio advertising technology platform with strong presence in programmatic audio and podcast monetization

AdsWizz is a comprehensive audio advertising technology platform that provides end-to-end solutions for digital audio monetization, including programmatic advertising, dynamic ad insertion, and podcast monetization. The company serves broadcasters, podcasters, and audio publishers with a suite of tools that enable them to manage, deliver, and monetize audio content across streaming radio, podcasts, and other digital audio formats. As a subsidiary of SiriusXM (acquired in 2018), AdsWizz operates as a distinct brand and continues to be a major player in the audio advertising ecosystem, powering ad delivery for thousands of publishers globally. The platform offers both supply-side and demand-side capabilities, including an audio SSP (supply-side platform), ad server, dynamic ad insertion technology, and programmatic marketplace solutions. AdsWizz's technology enables targeted, measurable audio advertising at scale, supporting various ad formats and providing detailed analytics and reporting. The company maintains a significant presence in the digital audio advertising market, competing with other audio-focused ad tech platforms while benefiting from its integration with SiriusXM's broader audio ecosystem.

Business model

SaaS

Target market

Enterprise

What they offer

  • AudioMatic

    Dynamic ad insertion and audio ad server for live and on-demand audio content

  • AdsWizz SSP

    Supply-side platform for audio publishers to access programmatic demand

  • AdsWizz Exchange

    Programmatic marketplace connecting audio inventory with demand sources

  • Creative Studio

    Tools for creating, managing, and optimizing audio ad creatives

  • Podcast Monetization Suite

    Comprehensive solutions for podcast ad insertion and monetization

Key features

Dynamic ad insertion (DAI) for live and on-demand audioProgrammatic audio advertising capabilitiesServer-side ad insertion technologyReal-time bidding for audio inventoryAdvanced audience targeting and segmentationCross-platform audio ad deliveryComprehensive analytics and reportingPodcast monetization toolsHeader bidding for audioYield optimization algorithms

Use cases

Monetizing streaming radio broadcasts through programmatic advertisingDynamic ad insertion for podcast episodesProgrammatic audio campaign management for advertisersYield optimization for audio publishersTargeted audio advertising based on listener demographics and behaviorCross-platform audio ad delivery across web, mobile, and connected devicesReal-time audio ad trafficking and management

Customer segments

Radio broadcastersPodcast networksAudio streaming platformsDigital publishers with audio contentAdvertisers and media agenciesPodcast creators and independent publishers

Tech & specs

Technology stack

Server-side ad insertion technologyReal-time bidding infrastructureAudio streaming protocolsProgrammatic advertising APIsCloud-based ad serving infrastructure

Security & compliance

GDPRCCPAIAB standards compliance

Deployment

Cloud

API

Yes

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