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Brief
Adswizz

Adswizz

Provides comprehensive audio advertising infrastructure that enables broadcasters and publishers to maximize revenue through programmatic capabilities, dynamic ad insertion, and advanced targeting across all digital audio formats.

adswizz.comParis, Île-de-France, FranceFounded 2010Parent: SiriusXM Media

Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 18, 2026

Industry
Audio Advertising Technology
Business Model
SaaS
Target Market
Enterprise
Employee Count
201-500
Funding
acquired
Revenue Range
$10M-$50M
Stock Symbol
N/A
Parent Company
SiriusXM Media
API Available
Yes
Market Position

Leading audio advertising technology platform with strong presence in programmatic audio and podcast monetization

Overview

AdsWizz is a comprehensive audio advertising technology platform that provides end-to-end solutions for digital audio monetization, including programmatic advertising, dynamic ad insertion, and podcast monetization. The company serves broadcasters, podcasters, and audio publishers with a suite of tools that enable them to manage, deliver, and monetize audio content across streaming radio, podcasts, and other digital audio formats. As a subsidiary of SiriusXM (acquired in 2018), AdsWizz operates as a distinct brand and continues to be a major player in the audio advertising ecosystem, powering ad delivery for thousands of publishers globally. The platform offers both supply-side and demand-side capabilities, including an audio SSP (supply-side platform), ad server, dynamic ad insertion technology, and programmatic marketplace solutions. AdsWizz's technology enables targeted, measurable audio advertising at scale, supporting various ad formats and providing detailed analytics and reporting. The company maintains a significant presence in the digital audio advertising market, competing with other audio-focused ad tech platforms while benefiting from its integration with SiriusXM's broader audio ecosystem.

Products & Features

AudioMatic

Dynamic ad insertion and audio ad server for live and on-demand audio content

AdsWizz SSP

Supply-side platform for audio publishers to access programmatic demand

AdsWizz Exchange

Programmatic marketplace connecting audio inventory with demand sources

Creative Studio

Tools for creating, managing, and optimizing audio ad creatives

Podcast Monetization Suite

Comprehensive solutions for podcast ad insertion and monetization

Key Features
Dynamic ad insertion (DAI) for live and on-demand audioProgrammatic audio advertising capabilitiesServer-side ad insertion technologyReal-time bidding for audio inventoryAdvanced audience targeting and segmentationCross-platform audio ad deliveryComprehensive analytics and reportingPodcast monetization toolsHeader bidding for audioYield optimization algorithms
Use Cases
Monetizing streaming radio broadcasts through programmatic advertisingDynamic ad insertion for podcast episodesProgrammatic audio campaign management for advertisersYield optimization for audio publishersTargeted audio advertising based on listener demographics and behaviorCross-platform audio ad delivery across web, mobile, and connected devicesReal-time audio ad trafficking and management
Customer Segments
Radio broadcastersPodcast networksAudio streaming platformsDigital publishers with audio contentAdvertisers and media agenciesPodcast creators and independent publishers

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