Programmatic Platform

Adello is a mobile marketing technology company that originated as an early mobile ad network in 2008 and has since grown into a full-scale MarTech company.

Adelphic operates as a subscription-based omnichannel DSP relied upon by major agencies, brands, and large media buyers for self-service programmatic campaign execution, and maintains a customer satisfaction rate of 95%.

AdEx Network is a blockchain-based platform for transparent, privacy-focused ad exchange that enables advertisers and publishers to trade ad space directly.

Adlook is a next-generation media technology company specializing in reaching audiences on the open web and connected television.

Adobe is a digital experience company that serves a broad range of customers — from individual creators and students to large enterprises and nonprofits — with tools for ideation, collaboration, and content creation.

Adobe Advertising is a paid media platform that automates, coordinates, and scales media buying across digital channels, connecting data and experiences in a unified environment.

AdsDax is a Web3 advertising technology platform that uses distributed ledger technology to create a more transparent and interconnected relationship between brands and consumers.

Alkimi is an agentic advertising marketplace where AI agents representing buyers and sellers can meet to negotiate and transact media directly, with every deal recorded in real time in a form both parties can independently verify.

Alphabet Inc. is an American internet technology conglomerate offering products, services, and solutions spanning computing, search, cloud, and online advertising technologies.

Adform is a global digital advertising technology company offering a fully integrated stack that includes a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP), specializing in real-time programmatic marketing automation.

AdvertiseCast is a podcast network for buying and selling podcast advertising.

AdvertServe is a unified ad serving platform built for web, mobile, email, and video, with a particular focus on B2B and niche publishers that operate direct sales teams.

Alibaba Marketing is a China-based e-commerce conglomerate, founded in 1999, that provides B2B, B2C, and C2C services via web portals.

Amazon Publisher Services (APS) is a suite of cloud-based tools and services that brings together solutions built by Amazon to help web and app publishers build, grow, and monetize their digital businesses.

Anzu is the leading intrinsic in-game advertising solution for mobile, PC, and console, supporting both brand and performance advertising inside gameplay.

AOL is a web portal and former online service provider based in New York City, currently owned by Bending Spoons.

AudioGO is a self-service digital audio advertising platform, part of SiriusXM, designed specifically to simplify the audio ad buying process for small and mid-sized businesses by making campaign launches quick, affordable, and intuitive.

Baidu Ads is the advertising arm of Baidu, China's dominant search engine holding over 75% market share, processing 5 billion queries every day with approximately 667 million monthly active users on its app alone.

ABC News is a major American broadcast and digital news network owned by Disney, delivering news content across TV, streaming, and digital platforms with significant advertising inventory.

AcuityAds is a programmatic advertising technology company providing demand-side platform (DSP) solutions and data-driven digital media buying capabilities.

Adap.tv was a pioneering video advertising platform that provided programmatic buying and selling solutions for digital video advertising before being acquired by AOL in 2013.

Adcash is an established digital advertising technology company that operates as a comprehensive programmatic advertising platform serving the global digital marketing ecosystem. Founded as both a full-service ad network and supply-side platform (SSP), the company has built a robust infrastructure that processes billions of ad impressions monthly, effectively bridging the gap between advertisers seeking quality traffic and publishers looking to maximize their revenue potential. The platform's...

AdGear was a programmatic advertising technology platform providing ad serving, SSP, and DSP solutions, acquired by Samsung Ads in 2016.

Adgorithms is an AI-driven marketing technology platform that specializes in automated advertising optimization for digital marketers and advertising professionals. The company leverages sophisticated machine learning algorithms and predictive analytics to process millions of campaign data points in real-time, enabling advertisers to maximize their return on advertising spend across multiple digital channels. By automating complex optimization tasks that traditionally require extensive data s...

ADK Marketing Solutions is a Japanese integrated marketing and advertising agency offering digital advertising, creative, and data-driven marketing services across multiple channels.

Admedo is a programmatic advertising platform that provides real-time bidding and campaign management tools. The company offers a self-serve demand-side platform (DSP) that enables advertisers and agencies to manage digital advertising campaigns across multiple channels.

Pioneering SSP founded 2007. Acquired by Google December 2 2011 for $400M, then shut down by Google ~2013. Featured prominently in 2024 DOJ ad-tech antitrust trial as evidence of Google's anti-competitive acquisitions.

Adasta provides programmatic advertising solutions for traditional media companies, helping them monetize their inventory through programmatic channels. The platform bridges the gap between traditional media sales and programmatic advertising technology.

Adfuel is a Southeast Asian digital advertising platform and programmatic exchange focused on connecting advertisers with premium publisher inventory across Indonesia, Vietnam, Thailand, and the Philippines. It provides managed programmatic services, audience data solutions, and direct publisher partnerships tailored to APAC market dynamics. The platform serves both local and multinational brands seeking scaled reach in emerging Southeast Asian markets.

AdKernel is a white-label ad serving platform that provides programmatic advertising technology solutions for publishers, ad networks, and marketers. The company offers customizable ad serving infrastructure and real-time bidding capabilities that enable clients to build and operate their own advertising platforms.

AdRiver is a Russian advertising technology company that provides digital advertising management and analytics solutions. The company offers a comprehensive ad serving platform that helps publishers, advertisers and agencies manage their online advertising campaigns with tools for targeting, optimization and reporting.

Agentic advertising company, formerly Scope3. Apostra gives advertisers and their AI agents direct access to media across display, CTV, audio and out-of-home, built on the Ad Context Protocol (AdCP) that Scope3 helped create. It rebranded from Scope3 in September 2026, shifting its focus from sustainability measurement to AI agent-led ad buying.

Acast is a leading global podcast company that provides a comprehensive platform for podcast creators, advertisers, and listeners. It offers a suite of tools and services to help podcasters grow their audience and monetize their content.

A native advertising platform specializing in content recommendation and performance-based advertising solutions for publishers and advertisers.

Basis by Centro is a cloud-based programmatic advertising platform that provides automated media buying, campaign management, and workflow automation for agencies and brands.

DigitalInnovations LLC is an advertising technology platform provider that specializes in programmatic advertising solutions, serving as a critical bridge between demand-side advertisers and supply-side publishers in the digital advertising ecosystem. The company's core offering combines advanced real-time bidding (RTB) infrastructure with machine learning-driven audience targeting capabilities, enabling brands to optimize digital advertising campaigns and maximize return on ad spend. Their c...

Exponential is an AdTech platform that provides programmatic advertising solutions to help brands and agencies reach their target audiences.

IBM's AI-powered advertising platform that leverages Watson AI and weather data to deliver privacy-forward, cookieless targeting and predictive audience solutions for enterprise marketers.

LG is a global electronics and home appliances manufacturer that operates LG Ad Solutions, providing connected TV advertising and data-driven marketing solutions.

Magnetic was a New York-based demand-side platform specializing in intent-based audience targeting. Founded 2009; Deloitte acquired its artificial intelligence platform business in September 2018.

Nativo is an AdTech platform that helps brands and publishers create and distribute native advertising content across digital channels.

IAB Tech Lab’s set of protocols for AI agents that plan, buy and manage advertising.

Open protocol, built on the Model Context Protocol (MCP), for AI agents to discover and buy advertising. A coalition launched it on October 15, 2025; its founding members were Yahoo, Optable, PubMatic, Scope3 (now Apostra), Swivel and Triton Digital.

ADK Holdings is a major Japanese integrated advertising and marketing communications group offering full-service agency, digital media, and content solutions across Asia.

IAB Tech Lab’s first agentic standard, defining how AI agents run inside real-time bidding infrastructure.

Alibaba's mobile advertising network enabling app developers and publishers to monetize traffic through Alibaba's vast e-commerce and retail data ecosystem.

Alimama is Alibaba Group's digital marketing and advertising platform, serving as the primary monetization engine for Taobao, Tmall, and the broader Alibaba ecosystem in China.

Amazon's supply-side platform (SSP) enabling publishers to manage and monetize programmatic ad inventory with full transparency into auction dynamics and buyer identity.

Entertainment company operating ad-supported cable networks and streaming services.

Baidu Marketing is China's dominant digital advertising platform, offering search, display, and AI-powered ad solutions across Baidu's massive ecosystem of search, apps, and content networks.