Paramount Advertising

One of the largest premium video advertising sellers in the US, competing directly with NBCUniversal, Disney, and Warner Bros. Discovery for national TV and streaming ad budgets.

Paramount Advertising serves as the centralized advertising sales and solutions arm of Paramount Global, one of the world's largest media and entertainment companies. It provides advertisers with access to a vast portfolio of premium video inventory spanning linear television, streaming, and digital platforms — including CBS, MTV, Nickelodeon, BET, Comedy Central, Paramount+, and the free ad-supported streaming service Pluto TV. This breadth of reach allows Paramount Advertising to offer cross-platform campaigns that span traditional broadcast, cable, and connected TV environments. The division has invested heavily in advanced advertising capabilities, including its EyeQ streaming advertising platform, which aggregates Paramount's streaming inventory into a unified buying solution. Paramount Advertising also offers data-driven targeting, audience insights, and measurement tools that allow brands to reach specific demographics at scale. Its proprietary data assets, combined with partnerships with third-party data providers, enable more precise audience segmentation across its portfolio. In the competitive landscape of TV and streaming advertising, Paramount Advertising competes directly with NBCUniversal's One Platform, Disney Advertising, and Warner Bros. Discovery's ad sales unit. As the media industry shifts toward streaming, Paramount Advertising has positioned itself as a key partner for brands seeking to reach cord-cutters and cord-nevers through premium, brand-safe content environments. The division plays a critical role in Paramount Global's revenue strategy as it navigates the ongoing transition from linear to streaming-first monetization.