Paramount Advertising

One of the largest premium video advertising sellers in the US, competing directly with NBCUniversal and Disney for national TV and streaming ad budgets.

Paramount Advertising is a leading innovative organization within Paramount that generates advertising revenue across the company's full portfolio of media brands through groundbreaking research, data, partner marketing, and sales strategy.¹ Its work spans TV, digital, social, experiential and live events, and emerging platforms, with a dedicated programmatic sales team tasked with driving programmatic revenue and advancing ad technology in the marketplace.¹ That programmatic team collaborates with direct clients, agencies, and third-party partners including SSPs, DSPs, and ATDs.¹ On the product side, Paramount Advertising has introduced offerings such as Streaming Fixed Units, which allow brands to activate against the first seven days of new episodes of popular Paramount+ shows in standard 30-second slots, with separate pricing for shorter or longer lengths.² The company has also partnered on Comcast's Universal Ads platform targeting small- and medium-sized businesses, and established a measurement partnership with iSpot to provide advertisers with conversion rate data through iSpot's Outcomes at Scale offering.² Source 1: hollylist.com — Account Manager, Programmatic, Paramount Advertising Source 2: marketingbrew.com — Paramount unveils new ad format letting advertisers own ...