Paramount Advertising

Top-tier premium video advertising sales organization within one of the largest media conglomerates globally

Paramount Advertising serves as the unified advertising sales organization for Paramount Global (formerly ViacomCBS), one of the world's leading media and entertainment companies. The division manages advertising inventory and solutions across Paramount's extensive portfolio of premium content brands including CBS, MTV, Nickelodeon, Comedy Central, BET, Paramount+, Pluto TV, and more. Paramount Advertising provides advertisers with access to massive audiences across linear television, streaming platforms, and digital properties, offering advanced advertising capabilities including addressable TV, programmatic buying, and data-driven targeting. The company has positioned itself as a major player in the evolving television advertising landscape, bridging traditional broadcast advertising with modern streaming and digital capabilities. Through platforms like Paramount Advertising's EyeQ suite, advertisers can leverage first-party data, cross-platform measurement, and unified buying across Paramount's ecosystem. With the growth of Paramount+ and the ad-supported streaming model, Paramount Advertising has become increasingly important to the company's overall strategy, competing directly with other major media conglomerates like NBCUniversal, Disney, and Warner Bros. Discovery in the premium video advertising space.