Paramount Advertising

One of the largest premium video advertising sellers in the U.S., with significant scale in both linear TV and streaming (CTV/FAST) inventory

Paramount Advertising is the unified advertising sales and marketing solutions arm of Paramount Global (formerly ViacomCBS), one of the world's largest media and entertainment conglomerates. The division consolidates ad sales across Paramount's vast portfolio of linear television networks, streaming platforms, and digital properties, giving advertisers a single point of access to audiences across CBS, MTV, Comedy Central, Nickelodeon, BET, Paramount Network, and the Paramount+ streaming service. In the AdTech ecosystem, Paramount Advertising plays a significant role as a major premium video inventory owner and seller, competing directly with other large media company ad divisions such as NBCUniversal's One Platform and Disney Advertising. The division offers advanced advertising capabilities including data-driven targeting, addressable TV, programmatic access, and cross-platform measurement solutions. Its EyeQ platform serves as a unified streaming advertising offering, aggregating inventory from Paramount+ and Pluto TV (Paramount's free ad-supported streaming service) to deliver scaled connected TV (CTV) reach. Paramount Advertising leverages Paramount's first-party data assets and partnerships with major data providers to enable audience-based buying across linear and streaming environments. The division is particularly notable for its scale in free ad-supported streaming TV (FAST) through Pluto TV, one of the largest FAST platforms in the U.S., as well as its continued strength in broadcast and cable television advertising. As the broader media industry navigates the shift from linear to streaming, Paramount Advertising continues to evolve its offerings to help brands reach audiences across an increasingly fragmented video landscape.