CBS Sports

Leading sports media brand and premium publisher with major sports rights including NFL and NCAA

CBS Sports is the sports division of the CBS television network, owned by Paramount Global (formerly ViacomCBS). It provides comprehensive sports coverage including NFL, NCAA basketball and football, golf, and other major sporting events across multiple platforms including broadcast television, cable (CBS Sports Network), and digital properties (CBSSports.com and CBS Sports app). The division represents a significant premium content publisher in the sports advertising ecosystem. As an advertising platform, CBS Sports offers brands access to highly engaged sports audiences through traditional TV advertising, digital display and video ads, streaming inventory, and sponsorship opportunities. The property attracts millions of viewers during major sporting events, making it a premium destination for advertisers seeking to reach sports fans. CBS Sports HQ, their 24/7 streaming sports news network, and the CBS Sports app provide additional digital advertising inventory. CBS Sports operates as a major media property rather than a pure AdTech company, but plays a crucial role in the sports advertising ecosystem as a premium publisher and content provider. The division works with various AdTech platforms and demand-side partners to monetize its substantial audience across linear TV, streaming, and digital properties.