Provides advertisers access to premium sports content and highly engaged audiences across broadcast, cable, streaming, and digital platforms with comprehensive coverage of major sporting events.
Last updated Feb 21, 2026 by AI Enrichment
Leading sports media brand and premium publisher with major sports rights including NFL and NCAA
CBS Sports is the sports division of the CBS television network, owned by Paramount Global (formerly ViacomCBS). It provides comprehensive sports coverage including NFL, NCAA basketball and football, golf, and other major sporting events across multiple platforms including broadcast television, cable (CBS Sports Network), and digital properties (CBSSports.com and CBS Sports app). The division represents a significant premium content publisher in the sports advertising ecosystem. As an advertising platform, CBS Sports offers brands access to highly engaged sports audiences through traditional TV advertising, digital display and video ads, streaming inventory, and sponsorship opportunities. The property attracts millions of viewers during major sporting events, making it a premium destination for advertisers seeking to reach sports fans. CBS Sports HQ, their 24/7 streaming sports news network, and the CBS Sports app provide additional digital advertising inventory. CBS Sports operates as a major media property rather than a pure AdTech company, but plays a crucial role in the sports advertising ecosystem as a premium publisher and content provider. The division works with various AdTech platforms and demand-side partners to monetize its substantial audience across linear TV, streaming, and digital properties.
24-hour cable sports television network providing live sports and original programming
Digital sports news and content platform with live scores, news, and fantasy sports
Mobile application for sports news, live streaming, and scores
24/7 streaming sports news network available on multiple platforms
Sports streaming content on Paramount+ including live games and events