CBS Sports

One of the top sports media brands in the U.S., commanding premium advertising inventory across broadcast, streaming, and digital platforms with a massive live sports audience.

CBS Sports is a major sports media brand operating as a division within Paramount Global's portfolio, offering comprehensive live sports coverage across broadcast television, digital streaming, and mobile platforms. Its programming lineup includes NFL games, NCAA March Madness, the Masters, PGA Tour events, UEFA Champions League soccer, and a wide range of other marquee sports properties. CBS Sports reaches tens of millions of viewers and users, making it one of the most-watched sports media brands in the United States. In the advertising technology ecosystem, CBS Sports offers brands and agencies a powerful suite of advertising solutions spanning linear TV, connected TV (CTV), streaming via Paramount+, and digital properties including CBSSports.com and the CBS Sports app. Advertisers can leverage first-party audience data, contextual targeting, and premium sports inventory to reach highly engaged, sports-passionate consumers. CBS Sports HQ, its 24/7 streaming sports news network, further expands its digital ad inventory. CBS Sports competes directly with ESPN, Fox Sports, NBC Sports, and Amazon Prime Video Sports for both sports rights and advertising dollars. Its integration within Paramount Global's broader advertising sales infrastructure — including Paramount Advertising — gives it access to cross-platform audience data and advanced advertising capabilities, positioning it as a significant player in the premium video and sports advertising marketplace.