Adobe Analytics

Adobe Analytics is an enterprise-grade web and digital analytics platform that forms a core component of Adobe Experience Cloud. As one of the industry's leading analytics solutions, it enables organizations to collect, analyze, and derive actionable insights from customer interactions across multiple digital touchpoints including websites, mobile applications, IoT devices, and other digital channels. The platform leverages advanced data science, machine learning, and AI capabilities to help businesses understand customer journeys, optimize marketing campaigns, and improve overall digital experience performance. Originally developed from the Omniture acquisition in 2009, Adobe Analytics has evolved into a sophisticated analytics ecosystem that goes beyond traditional web analytics. It provides real-time data processing, advanced segmentation, predictive analytics, attribution modeling, and cross-channel analysis capabilities. The platform is designed for enterprise clients across various industries including retail, financial services, media, travel, and technology sectors, serving organizations that require deep analytical capabilities to drive data-driven decision making and personalization at scale.