Adobe Inc.

Adobe has transformed from a creative software company into a major player in marketing technology and AdTech through strategic acquisitions totaling over $20 billion. Adobe Experience Cloud combines advertising (Adobe Advertising Cloud), analytics (Adobe Analytics), marketing automation (Marketo), and commerce capabilities into an integrated platform. The company's strength lies in bridging creative production with media delivery, enabling end-to-end campaign workflows from creative development in Creative Cloud to activation in Advertising Cloud. Adobe's acquisition of TubeMogul formed the foundation of its DSP, while Marketo added B2B marketing automation. The company focuses on enterprise clients, offering sophisticated cross-channel orchestration, AI-powered optimization through Adobe Sensei, and deep integration with creative workflows that competitors cannot match.