comScore

One of the leading cross-platform media measurement companies globally, widely used as a currency for audience measurement by major broadcasters, publishers, and advertisers.

Comscore is an American-based global media measurement and analytics company that provides marketing data and analytics to enterprises, advertising agencies, brand marketers, and publishers.¹ By combining digital, linear TV, and over-the-top viewership intelligence with advanced audience insights, Comscore enables media buyers and sellers to quantify multiscreen behavior and make meaningful business decisions with confidence.² Publishers who work with Comscore gain access to audience activity data across linear TV, OTT, theatrical, and digital platforms, which simplifies campaign planning and helps establish trust with buyers by clarifying the value of ad inventory, leading to improved ROI.³ On the data side, Comscore draws on passively collected linear TV viewing information from 60 million televisions in more than 30 million homes, matching national set-top-box data with its digital data in a privacy-focused way to create a large single-source cross-platform dataset.⁴ Comscore also operates Proximic by Comscore, a programmatic targeting business stemming from its 2015 acquisition of analytics company Proximic, which supports contextual and audience-based targeting across programmatic channels.¹ In 2025, Comscore launched its Content Measurement product, which combines audience insights across streaming, traditional TV, social, mobile, and desktop to help media publishers understand audience segments and facilitate distribution and programmatic partnerships.¹ Source 1: wikipedia.org — Comscore Source 2: comscore.com — About - Comscore, Inc. Source 3: playwire.com — Ad Tech Ecosystem: Comscore Source 4: stackadapt.com — StackAdapt and Comscore Partnership