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Rachel Gantz

Operator

Rachel Gantz is General Manager of Proximic by Comscore, leading the company's ad-tech and data-monetization business. She is a senior executive focused on data strategy, revenue, and product in digital advertising.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
General Manager, Proximic by Comscore
Company
Comscore
Based
Washington, DC, United States
Connections
1
Years in industry
15 years

Expertise & education

Expertise

Programmatic AdvertisingFirst-Party Data StrategyContextual AdvertisingPublisher MonetizationPrivacy-Compliant Ad TechnologyAd OperationsIdentity ResolutionHeader Bidding

Speaking topics

The future of publisher monetization in a cookieless worldFirst-party data strategies for premium publishersContextual advertising and brand safetyThe role of quality journalism in the advertising ecosystemPrivacy-compliant programmatic advertising

Recognition

Notable achievements

  • Oversaw advertising strategy and operations for The Washington Post, one of the most prominent premium digital publishers in the United States
  • Led development and commercialization of Zeus, The Washington Post's proprietary ad technology platform, extended to third-party publishers
  • Championed first-party data and contextual advertising initiatives to prepare the Post for a post-cookie advertising environment
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