Managing Director, Advertising at The Washington Post
Gantz is known for leading advertising innovation at The Washington Post, including the Zeus ad tech platform, and for advocating on behalf of premium publishers in the post-cookie, privacy-first advertising landscape.
Last updated Feb 27, 2026 by AI Enrichment
Rachel Gantz is a senior advertising executive at The Washington Post, where she leads the company's advertising strategy and operations as Managing Director of Advertising. She is best known for championing sustainable, privacy-forward advertising models that serve premium publishers, and for her stewardship of Zeus, The Washington Post's proprietary ad technology platform that is also licensed to other publishers. Her work sits at the intersection of quality journalism and modern programmatic advertising, making her a distinctive figure in an industry often at tension with editorial values. At The Washington Post, Gantz has been instrumental in developing first-party data strategies and contextual advertising solutions designed to reduce reliance on third-party cookies while maintaining strong advertiser ROI. Her focus on privacy-compliant technologies and publisher-centric monetization has positioned The Post as a model for how legacy media brands can compete effectively in the programmatic ecosystem. She has been an active participant in industry forums addressing the deprecation of third-party cookies and the broader identity resolution challenge facing digital publishers. Gantz is recognized as an advocate for premium publisher interests in AdTech policy and standards discussions, regularly engaging with industry bodies and speaking at conferences on topics including publisher monetization, the value of contextual advertising, and the future of the open web. Her dual role — operating advertising at a major news organization while also representing publisher perspectives in broader industry conversations — gives her a credibility and platform that few peers in the space can match.
The Washington Post