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Rachel Gantz
General Manager, Proximic by Comscore at Comscore
Gantz is known for leading advertising innovation at The Washington Post, including the Zeus ad tech platform, and for advocating on behalf of premium publishers in the post-cookie, privacy-first advertising landscape.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Rachel Gantz is General Manager of Proximic by Comscore, leading the company's ad-tech and data-monetization business. She is a senior executive focused on data strategy, revenue, and product in digital advertising.
Expertise
Programmatic AdvertisingFirst-Party Data StrategyContextual AdvertisingPublisher MonetizationPrivacy-Compliant Ad TechnologyAd OperationsIdentity ResolutionHeader Bidding
Notable Achievements
- Oversaw advertising strategy and operations for The Washington Post, one of the most prominent premium digital publishers in the United States
- Led development and commercialization of Zeus, The Washington Post's proprietary ad technology platform, extended to third-party publishers
- Championed first-party data and contextual advertising initiatives to prepare the Post for a post-cookie advertising environment
Speaking Topics
The future of publisher monetization in a cookieless worldFirst-party data strategies for premium publishersContextual advertising and brand safetyThe role of quality journalism in the advertising ecosystemPrivacy-compliant programmatic advertising
Connections