Andrew Lipsman

Andrew Lipsman is the Founder & Chief Analyst at Media, Ads + Commerce, where he provides independent analysis at the intersection of retail media, e-commerce, and advertising technology. He previously served as Principal Analyst at eMarketer (Insider Intelligence) from 2018 to 2022, and prior to that spent over a decade as VP of Industry Analysis at Comscore. Lipsman is widely recognized for his data-driven forecasts and accessible commentary that bridges complex market dynamics with practical business strategy.

• MBA, University of Chicago Booth School of Business

• Pioneered widely cited retail media forecasting frameworks at eMarketer that shaped industry investment decisions
• Authored hundreds of research reports on digital advertising and e-commerce trends at eMarketer and Comscore
• Established himself as a leading independent voice on retail media following departure from institutional research roles
• Regular contributor to publications including MediaPost and other AdTech trade outlets

• eMarketer retail media and e-commerce research reports
• MediaPost contributor
• Comscore industry white papers and research