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Andrew Lipsman

Analyst

Andrew Lipsman is the Founder & Chief Analyst at Media, Ads + Commerce, where he provides independent analysis at the intersection of retail media, e-commerce, and advertising technology. He previously served as Principal Analyst at eMarketer (Insider Intelligence) from 2018 to 2022, and prior to that spent over a decade as VP of Industry Analysis at Comscore. Lipsman is widely recognized for his data-driven forecasts and accessible commentary that bridges complex market dynamics with practical business strategy.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Founder & Chief Analyst
Company
Media, Ads + Commerce
Based
New York, New York, United States
Connections
3
Years in industry
15 years

Bio

Andrew Lipsman is the Founder & Chief Analyst at Media, Ads + Commerce, where he provides independent analysis at the intersection of retail media, e-commerce, and advertising technology. He previously served as Principal Analyst at eMarketer (Insider Intelligence) from 2018 to 2022, and prior to that spent over a decade as VP of Industry Analysis at Comscore. Lipsman is widely recognized for his data-driven forecasts and accessible commentary that bridges complex market dynamics with practical business strategy.

Career

  • Principal Analyst

    eMarketer (Insider Intelligence) · 2018-2022

  • VP of Industry Analysis

    Comscore · 2006-2018

Expertise & education

Expertise

Retail MediaE-commerce AdvertisingDigital Advertising ForecastingProgrammatic AdvertisingAudience MeasurementConnected TV (CTV)Shopper MarketingMarket Research & Analytics

Education

  • BA, University of Pennsylvania

Speaking topics

Retail Media NetworksThe Future of E-commerce AdvertisingDigital Advertising Forecasts and TrendsConvergence of Commerce and MediaAudience Measurement and Attribution

Recognition

Notable achievements

  • Founded Media, Ads + Commerce, an independent research and analysis firm focused on the convergence of retail media, e-commerce, and advertising technology
  • Served as Principal Analyst at eMarketer where he produced widely cited forecasts on digital advertising and retail media trends
  • Spent over a decade at Comscore as VP of Industry Analysis, helping establish digital audience measurement standards
  • Recognized as a leading voice on the rise of retail media networks and their impact on the broader advertising ecosystem

Publications

  • Regular contributor of research reports and commentary via Media, Ads + Commerce newsletter/Substack
  • Numerous eMarketer reports on digital advertising, retail media, and e-commerce (2018-2022)
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