eMarketer

Leading specialized research authority for digital advertising, media, and commerce intelligence, widely cited across the industry

eMarketer is a market research firm that helps marketers understand how consumers spend their time and money, and how marketers are reaching them, by aggregating data from thousands of sources to give leading brands, agencies, and media companies a comprehensive view of digital marketing.¹ Its content spans analyst reports, charts, forecasts, presentations, and more, covering high-level topics including advertising and marketing, mobile, search, social media, video, email, and eCommerce. eMarketer also produces a podcast, *Behind the Numbers*, in which its analysts and industry experts examine topics ranging from AI's influence on marketing to social media and consumer shopping behavior.^1,2 Its research has been cited in industry studies, such as joint work with Zeta revealing that 78% of marketing leaders expect to unify their technology stacks within three years, with AI identified as the primary driver.³ Source 1: psu.edu — eMarketer - Library Guides Source 2: apple.com — Behind the Numbers: an EMARKETER Podcast Source 3: zetaglobal.com — Unifying Martech and Ad Tech Gives Marketers an Edge