Cathy Boyle

Cathy Boyle is a principal analyst at Insider Intelligence (formerly eMarketer) specializing in digital video, connected TV, and streaming advertising. Her research is widely cited by media buyers, publishers, and platforms seeking to understand audience fragmentation, ad-supported streaming growth, and the evolving measurement challenges in the CTV ecosystem. She is recognized for translating complex shifts in video consumption into actionable intelligence for the advertising industry. Boyle has built her career at the intersection of media research and advertising technology, tracking the migration of audiences from linear television to streaming platforms and the corresponding transformation of video ad markets. Her forecasts and analysis on CTV ad spending, AVOD growth, and the competitive dynamics among streaming services have made her a go-to source for trade press and industry conferences. Her work at Insider Intelligence covers major players including Hulu, Peacock, Netflix, Amazon, and YouTube, as well as the programmatic infrastructure underpinning CTV ad delivery. With over a decade of experience in media and advertising research, Boyle has contributed to eMarketer's reputation as a leading source of digital advertising data and forecasts. Her coverage spans advertiser adoption of streaming platforms, the role of data and targeting in CTV, and the ongoing tension between reach and measurement in a post-linear video world.

Last updated Jul 30, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026