PayPal Ads Bets on Transaction Data to Solve Commerce Media’s Measurement Problem

CANNES, France — While ad spending in commerce media is projected to reach $100 billion by 2026, according to Emarketer, proving true return on investment across multiple merchants remains elusive for many advertisers. PayPal believes its position straddling 400 million users and 30 million merchants gives it an unusual vantage point. The company’s advertising arm, […]

Last updated Jul 14, 2026 by ATDb automated enrichment