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Week in Review: Netflix Talks Up Programmatic, Viant Acquires TVision, and Digital Video Sees Rapid Growth

VideoWeekApril 17, 2026Tim Cross-KovoorRead original

Last updated Apr 17, 2026 by ATDb automated enrichment

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In this week's Week in Review: Netflix executives discuss the streamer's programmatic strategy, Viant acquires TVision for $40 million, and IAB reports rapid growth in digital video ad spend. Top Stories Netflix Sees Programmatic as Core to its Ads Business Netflix reported its Q1 earnings on Thursday, with revenues up 16 percent year-on-year, reaching $12.3 Read More