Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion

A report dropped last month from eMarketer that made me curious. Social networks will capture 27.7% of all US ad spend this year, despite accounting for just 12.5% of the time Americans spend with media. Convergent TV (linear and CTV), where consumers spend 38.5% of their media day, gets 18% of budgets. As Digiday put […] The post Why Social Media’s Ad Dominance Is A Billion-Dollar Measurement Illusion appeared first on AdExchanger.

Last updated Aug 20, 2026 by ATDb automated enrichment