New Acxiom and EMARKETER Report Highlights Need for Stronger Identity Infrastructure as Fragmented Data Limits Growth

Acxiom®, the connected data and technology foundation for the world’s leading brands, in partnership with EMARKETER, released its report, “Data and identity: From marketing capability to company asset.” The new research reinforces the need to align fragmented data and identity under a stronger, interoperable foundation to enable enterprise-wide clarity and create a connected view of consumers […]

Last updated Jul 13, 2026 by ATDb automated enrichment