EMARKETER’s Sky Canaves: AI is Reshaping the Middle of the Funnel

Despite expectations of shoppers turning more to artificial intelligence agents, consumers aren’t discovering new brands through AI. And they aren’t completing purchases through these AI channels either. What they are doing is using it to research, compare, and validate. And that mid-funnel behavior carries significant implications for how brands need to show up. “Consumers have […]

Last updated Sep 30, 2026 by ATDb automated enrichment