EMARKETER’s Max Willens: Niche Marketers are Driving the Ad Surge in Social Video and CTV
Articlebeet.tv
NEW YORK — The brands that once felt too small to advertise on television got their taste of sight, sound, and motion through social video. Now they want more. That appetite is driving one of the most significant budget shifts in advertising history. “By the end of this decade, it will be close to four-in-10 […]
Last updated Oct 5, 2026 by ATDb automated enrichment
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