Q3 Results For Google, Meta Show Chatbots Outpacing Search

Google’s search division revenue grew by 12%, to $63.4 billion in Q3, while Meta’s ad revenue rose by 26% to $63.1 billion, CNBC reports in an analysis. This contrast reflects that chatbot users are clicking far fewer Google links, hurting the firm’s ad revenue. It also shows that Mark Zuckerberg’s investments in artificial intelligence are leading to better targeting tools for advertissers on Facebook and/or Instagram. “If ChatGPT or Claude or Muse is better at helping them find what they’re looking for, people’s search habits might change for the first time in a generation says Nate Elliott, an analysist for Emarketer. “That’s potentially catastrophic for Google’s ad business.”

Last updated Nov 2, 2026 by ATDb automated enrichment